Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

SEPTEMBER 18, 2017

The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls. But I’m worried that B2B companies are missing what content can do for their brands, too. For B2B Tech companies: Content strategy, content performance and long-term content programs.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Are you engaging these different personas inside your company with the right #InfluencerMarketing tactics? Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

FEBRUARY 20, 2017

But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. If you don’t involve whoever ‘owns’ the company social channels – and therefore controls what goes out, and when – in the early planning stages, you’re likely to come unstuck.” Marketing Objectives.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

SEPTEMBER 15, 2017

In social media marketing, especially for B2B companies, content represents that same omiyage. I am also a passionate advocate of and evangelist for content curation, so the combination of these things has given me a unique perspective that I believe has helped me stand out and be recognized in the crowded sea of content marketers.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Political lobbying – convincing influencers to help change policy. Doing this will help you create some perspective on what you really want to achieve using influencer marketing and how you will get there. Paid Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

FEBRUARY 22, 2017

This is why many companies now turn to recruitment agencies to exploit their expertise in this area- this frees up their time to focus on what they do best, while aiding in higher success rates. Seek external assistance and build momentum. Just starting an influencer program and need to identify your influencers?

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

NOVEMBER 7, 2017

Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make the big leap and launch my own business , doing what I love — with the freedom to help others along the way….

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

OCTOBER 1, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. We started our little web design company in 2001 and shortly after launching our first site, I realized that I needed to learn digital marketing. Location: Chicago, IL. Live Presentations.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Celebrity endorsements are risky and less effective than using social influencers.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. As an influencer I get to help create that opportunity for them. She graduated from The University of Central Florida with a BS in Environmental Engineering in 2007. It’s truly a gift to get to do that.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Louis Area, MO-IL, USA.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. Do we blame Devumi and companies alike for providing such a service? A no brainer to influencers willing to fake it until they make it.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. This is most certainly the case for social media platforms outside of LinkedIn.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MARCH 17, 2017

Anecdotes revolving around the success of similar companies in your industry with comparable issues and objectives may be relevant and aid in senior management visualising how everything will plan out- so if you have these to back you up, great. 6 Don’t assume they know everything.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

NOVEMBER 10, 2016

They care just as much, if not more about the experiences, their image and company ethos, rather than owning the product itself. If you’re looking to engage with influencers as a means to reach Millennials, but you need help on identifying or building relationships with influencers, why not try a free trial of our tool here ?

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MAY 26, 2016

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. ” Jeffrey Bradbury – Founder of TeacherCast. Kasey Bell.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” But this new approach needs a wholesale culture change and that can only come from the top. Source: Altimeter Group). GET IN TOUCH.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

MARCH 18, 2015

The CDC (Centers for Disease Control and Prevention) has even indicated that digital health tools can help prevent diabetes. The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

APRIL 18, 2016

The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees. In my view, the greatest achievement of fintech will be the extent to which we can help these people. DOWNLOAD NOW!

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

MAY 12, 2016

Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. Fast Company. Be sure to follow them to stay up to date on the best content and resources on Virtual Reality.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

SEPTEMBER 3, 2015

This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. FASTWEB Help. Tiscali Help Desk. This is expensive and may only deliver limited returns. Communications. Alcatel_Lucent. Alcatel-Lucent. ETNOAssociation.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. President of Ceracoat’s Help for Children Foundation. It’s been huge. Wrestler, Philantropist. Ashutosh Garg. gargashutosh. Author of 5 best-selling books. Dr Elio Keller.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

FEBRUARY 24, 2016

Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. What companies need is a social selling process that empowers their employees and drives business results. ” Koka Sexton - Content and Social Team at LinkedIn. People and technology can only get you so far.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. WHAT ARE THE EXPERTS SAYING? Andrew Hutchinson #7. adhutchinson.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

MARCH 9, 2016

In a 2015 survey Black Duck Software estimated 78% of companies are now running open source. Meritocracy is a myth put into place by people who want to control the status quo, and doesn’t help advance anything. I urge anyone interested in Open Source to take a look at Coralina Ada’s Code of Conduct. DOWNLOAD NOW!

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

FEBRUARY 17, 2016

But how can companies act on these insights? First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. . ” Kirk Borne – Principal Data Scientist at Booz Allen. Download The Full Report.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 8, 2015

We’re here to help! Help A Reporter Out. CooperKatz & Company. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Olé Communication.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

JANUARY 18, 2017

That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products. 2017 will see some exciting new content types and channels come to the fore. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

AUGUST 26, 2015

Tools such as 3D printers, robotics, computers, laser cutting, and textiles will help contribute to these “ makerspaces “ Many students are already bringing their laptops and tablets to school, the model of Bring your own device ( BYOD ) is set to continue. Podcasts, videos and online textbooks help facilitate this model.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50