seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Tik Tok has more daily average users than Twitter (600 million DAU).

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Oktopost

SEPTEMBER 4, 2020

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. billion users. Facebook may have more users overall.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 86% of video marketers say video has increased website traffic. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Interviews. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. How much traffic does social media contribute to those outcomes?

Social Networks 181

Social Networks Business Work Management Social Media 181

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. User-Generated Content.

Facebook 88

Facebook Brand Identity Branding Business 88

Navigate the Channel

JUNE 19, 2023

The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them. Let your audience know about your valuable content to generate interest and drive traffic. FAQs Why is my content not getting a lot of traffic?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. billion active social media users worldwide , it’s no wonder that businesses are taking advantage of this marketing channel. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Valasys

JANUARY 31, 2024

PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked. Pay-per-click (PPC) advertising may be helpful for companies looking to reach a wider audience and increase website visits.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. It all started with the Cambridge Analytica scandal that revealed how the data of millions of users was unethically used. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. However, if done effectively, it might help your company outperform the competition and expand dramatically. How can lead generation happen? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Launch Marketing

APRIL 10, 2024

89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. User-Generated Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

AUGUST 12, 2020

What should you do to optimize your company for SEO? There are a few strategies and tactics you can implement to boost rankings, traffic, and generate leads for future business: 1. These and other factors can slow down your page loading time and can result in users leaving before engaging with your content.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

nDash

OCTOBER 23, 2018

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. Why User Generated Content Matters.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The B2B buyer’s journey is much longer and more complex than that of a general consumer.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

BuzzSumo

SEPTEMBER 20, 2019

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. So, it should go without saying that your company needs a presence on Facebook in 2019. How can you create the most shared articles on Facebook?

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

Hubspot

MAY 24, 2017

Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. Well, one great way is to crowdsource.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62