Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 with a limited version of the functionality.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

DECEMBER 4, 2019

Amidst all the what-ifs & substitutes being looked for cold calling, the ground reality is that cold calling has thrived & still remains a major revenue initiator & prospecting tool for Fortune 500 companies, as well as the start-ups. Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. Good Quality Job Applications: Nowadays, companies receive lots of job applications because of their online presence.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 25, 2020

The data points of relevance can vary according to the marketing objectives of B2B companies. Read more on How Intent Data Helps B2B Companies Boost ROI. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: So, if you got a virtual event to promote or wish any help with pipeline management, get in touch with us.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 1, 2019

Just like the other social media platforms such as Facebook & Instagram, the LinkedIn algorithm prioritizes relevant content which can engage the prospects and deliver valuable insights. This element is missing from the past-paced news feeds on other giant social media platforms such as Facebook & Twitter.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com). According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 22, 2019

This includes the location of a company as well. According to a study by Google in 2018, more than 51% of smartphone users have discovered a new company or product while searching for their smartphones. Several common components show up in the Google Busines Profile when people search for a company by name.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. of the US companies use Twitter (Source: emarketer.com). For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. PPC, while more costly, is extremely customizable. Email Marketing.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

SEPTEMBER 10, 2019

Understanding & refining their audiences as per their interests, companies, work profiles, etc., Besides, social media channels such as Facebook, Twitter, Pinterest & Instagram; the Q&A website Quora can also be an important web channel to drive the quality website traffic from omnichannel marketing. .

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

In the age of Twitter and Facebook, it's easy to let the channel be the answer. I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 157

Social Media Media Paid Content Work Management 157

Content Marketing Institute

NOVEMBER 16, 2017

Your company may not employ data scientists today. I like this straightforward definition of data science: the practice of “surfacing hidden insight” using data in a way that helps “enable companies to make smarter business decisions.”. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Oktopost

NOVEMBER 12, 2020

As Adidas marketing analytics manager Dimos Papadopoulos put it: “many companies are trying to investigate their offerings, as well as unlock potential strategic insights with regards to how consumers react to their performance marketing efforts”. . Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

SEPTEMBER 13, 2019

As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising. The marketing technologies associated with programmatic ads are subject to constant change and LinkedIn itself offers the prime ad real estate leveraging programmatic.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Content Marketing Institute

OCTOBER 9, 2017

Off-site techniques – Social media fans and followers can join your subscriber list without having to interrupt their social experience on sites like Twitter, Facebook, or Medium. identifying high-quality leads) and help the company to better tailor its outreach to the needs of individual consumers. contentmarketing Click To Tweet.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

APRIL 3, 2020

com , in the year 2018, 48% of companies conduct 50-74% of all corporate purchases online and 23% of companies do 75% or more of their purchases online. To be successful in B2B eCommerce means the culture of the companies, their daily operational cores, and business architecture, all will undergo transcendence.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

A satisfied customer is rewarded for the advocacy they perform for the company. Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

According to a report by Post Planner, Facebook alone has emerged as marketers’ favorite platform to promote business ideas as more than 8 billion videos are viewed daily on the platform. . Employees make exceptional advocates for their brands & can: Recommend companies products to their friends & family members.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. The intention, according to FTC documentation, is “to trick consumers into taking particular actions in the company’s interest.” Where the companies I have worked with have found a lot of success is, in some ways, to stop focusing as much on CAC and to look at overall LTV.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59