Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 InsideView also tells you who you are connected to in Facebook or LinkedIn. on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 25, 2020

A data-driven decision making and follow-up strategy allow marketers to align with their core business objectives better while simultaneously focusing on optimizing the Return on Marketing Investment (ROMI) from individual campaigns. Wrapping Things Up. The modern age B2B marketing tactics are witty and quirky at the same time.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 1, 2019

Just like the other social media platforms such as Facebook & Instagram, the LinkedIn algorithm prioritizes relevant content which can engage the prospects and deliver valuable insights. This element is missing from the past-paced news feeds on other giant social media platforms such as Facebook & Twitter.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. And KPIs influence management behavior as well as business culture.”. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. The platform now, however, has been purchased by Google & cannot track Facebook data. Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 22, 2019

Facebook Page : Most of the B2B companies are present on Facebook & need to take their Facebook reviews seriously. Bing Platforms : These are very much similar to Google but meant for Bing Search Engine.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

SEPTEMBER 10, 2019

Besides, social media channels such as Facebook, Twitter, Pinterest & Instagram; the Q&A website Quora can also be an important web channel to drive the quality website traffic from omnichannel marketing. .

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

In the age of Twitter and Facebook, it's easy to let the channel be the answer. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'. Q: What are you doing differently to reach a global audience whose primary focus is not technology?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Content Marketing Institute

NOVEMBER 16, 2017

HubSpot, LinkedIn, SlideShare, and Facebook, among others, use JavaScript tracking code to enable you to follow people “from your content through to your website.”. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator. It can get complicated,” Katrina says.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Televerde

OCTOBER 30, 2019

6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Nearly half on consumers engage with brand videos on Facebook every day. 79% of US internet users log into Facebook (Pew Research Center, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined!

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

SEPTEMBER 13, 2019

Efficient cross-channel Advertising : Programmatic ads ensure that marketers can go beyond Google & Facebook ads to discover their audiences across the globe using a variety of device platforms such as mobile desktop & tablets. All that is required is an investment in terms of human resources, money & time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook. 5 Ways data analysis boosts B2B ROI. Improved marketing segmentation.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). One can view streams from multiple networks such as Facebook, Twitter & Instagram & can post updates.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 6, 2019

Good discoverability by the local prospects also ensures a good number of repeat visits on the website & is often directly associated with a strong brand reputation on review websites such as Google, Yelp & Facebook. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Content Marketing Institute

OCTOBER 9, 2017

Off-site techniques – Social media fans and followers can join your subscriber list without having to interrupt their social experience on sites like Twitter, Facebook, or Medium. On-site techniques – landing pages, pop-ups, and other types of sign-up notifications to alert your site visitors to your subscriber -only assets.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

OCTOBER 3, 2019

To measure the revenue for the accounts the marketers need to define the ROI metrics for their sites: ad income, product selling, email opt-ins, growing the Facebook group, leads, etc. Email Conversions: The Email opt-in list can be increased with the help of Pinterest.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

APRIL 3, 2020

This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to discover pathways to perennially healthy sales pipelines.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. For example, whether they should spend more money advertising on LinkedIn than Facebook. SMART goals meet these criteria.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. For example, whether they should spend more money advertising on LinkedIn than Facebook. SMART goals meet these criteria.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

According to a report by Post Planner, Facebook alone has emerged as marketers’ favorite platform to promote business ideas as more than 8 billion videos are viewed daily on the platform. . Engage in Video Content Marketing : According to Outbrain, 87% of online marketers use video content.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. Or use OAuth login , enabling login through social sites like Facebook and Google. Rafael Romis. For example, how about A/B testing free shipping thresholds? Or discount offers to capture emails? Start there before testing new designs. It’s easier and faster too. Kat Garcia.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59