Scoop.it

SEPTEMBER 21, 2023

People decide whether or not they like a company based on the content they produce. Then, we will review key content metrics you should track through your website, email, and social media. I will cover several important metrics you should track if you want your curation strategy to succeed.

Curation 81

Curation Click Rate Content Open Rate 81

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. Today I want to take a look at Wishpond , a B2B company offering simple tools for creating epic marketing campaigns. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Contently

MAY 2, 2018

With those specific objectives, it behooves me to keep track of the following metrics: Reach. In the long run, selling books builds my brand and allows me to further my company and ideas. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Achievers: Buy a book for one’s own development.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Parse.ly

JUNE 11, 2020

Definition: Paid media is any paid advertising initiative executed by a company. The example below, from 3D printing company Formlabs , shows a Google search ad. If you type in a specific keyword — the company name in this case — this result will show up first on Google. How to track paid media. What is paid media?

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

ClearVoice

JANUARY 10, 2020

Now, without the help of Google, make a list of companies that you buy from regularly. What creates long-term relationships and repeat-purchases or contracts it the ability to relate to a company. The smartest companies aren’t afraid to be different, bold or even pioneering. And also: trust. By talking to them, of course.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. This merits the involvement of company leadership.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Valasys

SEPTEMBER 21, 2021

Photographs, graphics, and visualized data – visual content is a great way to engage your audience through accessible, eye-catching content. Starbucks is a well-known coffee company that entered a collaborative social media campaign with Mermaids, a transgender and gender-diversity NGO. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

OCTOBER 19, 2016

With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Most companies don’t host social media contests to give things away with nothing to show for it. The only way to go viral is to have other people share your content.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

JANUARY 9, 2017

However, with the ever-changing Facebook algorithm, it’s difficult to get your organic posts in front of all your viewers’ eyes. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. Using a Google Plus management tool can help you track your most important network data.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Stevens & Tate

MARCH 22, 2021

As such, more and more companies are investing in their web design. Use a visual design that eliminates eye strain. A more minimalist approach will help make your website easy on the eyes. However, those aren’t the only visual elements that affect your visitors’ eyes.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Write to companies that are related to your niche but are not direct competitors. It has an eye-catching and witty headline with an appropriate CTA. . Study how connected they are to their audience. Hustle, you guys!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

SEPTEMBER 26, 2019

Every business has room for improvement, whether your company has thousands of workers or just you. Hold a company-wide Adobe Cloud Q&A session. How can your company help his needs? To get started, adopt a tool or two, like a CRM, collaborative project management software, or time-tracking tool. Track your engagement.

Tips 75

Tips Business Customer Satisfaction Work Management 75

Hubspot

APRIL 1, 2018

Set company goals for this advertisement. Coke fans are regular buyers, and the company leaned into that sense of individual ownership with full force. The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. My eyes are still wet while writing this blurb. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JANUARY 13, 2020

First of all, rather than spending weeks or months analyzing the app and its audiences to determine what content will be interesting, you can work with an influencer who has a decent following, videos with high engagements, and a visible track record of reaching the TikTok audience. What makes a successful TikTok influencer campaign?

Examples 88

Examples Paid Search Agency Marketing & Strategy Video Marketing 88

Hubspot

NOVEMBER 13, 2017

The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Be determined and differentiate your product in the same way. Source: BuildingPharmaBrands blog.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

If you want to go viral, how many views would that entail? Whether you’re interested in creating customer testimonials, scripted ads, eye-catching animations, or instructional videos, your creative concept should make sense for your audience and the story you’re trying to tell. Who’s your target audience?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Contently

APRIL 18, 2023

Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! content ROI.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Sprout Social

JULY 8, 2021

Marketers feel the pressure to stand out with wildly innovative campaigns, viral posts and award-winning content. Not all platforms are created equal, and what gets eye-popping results for one brand might result in tumbleweed for another. It’s followed closely by Instagram (54%), WhatsApp (51%) and YouTube (49%).

Social Media 131

Social Media Advertising Channels Media Best Practices 131

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing.

Social Media 135

Social Media Campaigns Media Best Practices 135

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

DECEMBER 21, 2023

Creating flashy and compelling video content is practically essential for businesses and influencers looking to make a mark in visual platforms like YouTube, Facebook, or TikTok. Many YouTubers out there are great at fanning the flames. But Ken’s YouTube channel generates moderate amounts of traffic with each video.

ROI 52

ROI Video Marketing Practices Best Practices 52

SendX

JANUARY 20, 2020

Giveaways are viral because people love the excitement of being a potential winner. All this sharing and engagement can make a social media post go viral, which is why brand host giveaways on Instagram. There is tons of data to collect and keep track of. This is a marketers dream!

Ad Building 228

Ad Building Marketing Management User-Generated Content Viral Marketing 228

Single Grain

NOVEMBER 29, 2023

While platforms like Facebook, Instagram and Twitter have always been popular among B2C and B2B companies, TikTok has emerged as a game changer. Work With Us TikTok Is Here to Stay Launched in 2016 by the Chinese company ByteDance, the platform quickly gained global recognition, especially among younger demographics.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Hubspot

JUNE 11, 2021

While creating great social media videos for your company can be an incredibly effective marketing tactic, each social media content strategy shouldn't be a one-size-fits-all approach. 35% of respondents said YouTube. Be sure you identify and track the right success metrics. Data Source. Don't always lean on repurposed content.

Social Media 101

Social Media Video Marketing Media Youtube 101

Sharpspring

APRIL 14, 2021

Like the best surfers, the leading marketers have developed an eye for big movements in their space. Companies are now spending more on marketing technology than on advertising itself. As inbound trends like content marketing and mobile expand, the means to track and engage with users across channels will increase to match.

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

Brandwatch Marketing

FEBRUARY 3, 2019

The tool is available to any admin of your company page once you have over 30 fans. As you engage through Agorapulse it tracks your response rate and time to reply. You can see a breakdown of paid, organic and viral reach. You can have multiple dashboards to track different clients or customers. Facebook Insights.

Facebook 88

Facebook Analytics Tools Best Practices 88

Sharpspring

APRIL 14, 2021

Like the best surfers, the leading marketers have developed an eye for big movements in their space. Companies are now spending more on marketing technology than on advertising itself. As inbound trends like content marketing and mobile expand, the means to track and engage with users across channels will increase to match.

Marketing AI 98

Marketing AI Inbound Marketing Trends Paid Search Agency 98

Magisto

FEBRUARY 25, 2020

Track Analytics. Instead of aiming to go viral on Twitter, for example, set a goal that’s based around seeing a higher engagement rate on your account. If a company wants to focus on their brand awareness, make that a priority instead of other objectives. Track Analytics. Which metrics should you track?

Social Media 64

Social Media Work Management Marketing Management Media 64

Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. Employee errors and bad behavior gone viral. We appreciate your patience as we get the site back on track.

Social Media 134

Social Media Planning Media Viral Marketing 134

Sprout Social

DECEMBER 8, 2022

Our research found that 76% of engaged social media users say it’s important for companies to post about their employees. Highlight the people behind your company with an employee spotlight video series to build trust with consumers, to show employees you care and to attract future talent. Going to a conference or company event?

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

NuSpark Consulting

MAY 19, 2012

Any URLs should be tagged with analytics UTM codes so that specific links can be tracked. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours). Keep an eye on Edgerank however. Virality: This is a percentage of Talking About This to Reach. Over 2% excellent.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Biznology

JULY 1, 2014

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. But Search Engine Land is probably right. In this case, Gmail.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Sharpspring

APRIL 14, 2021

Like the best surfers, the leading marketers have developed an eye for big movements in their space. Companies are now spending more on marketing technology than on advertising itself. As inbound trends like content marketing and mobile expand, the means to track and engage with users across channels will increase to match.

Marketing AI 52

Marketing AI Inbound Marketing Trends Paid Search Agency 52