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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. This is why so much lead wastage is going on. Is that a problem?

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B2B Lead Generation Blog: Better lead management leads to bigger marketing budgets

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. The processes may be shifting, but the end goals are the same.

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B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are trigger events? What are trigger events?

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B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MB) Why do you hate unique selling propositions?