DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MARCH 24, 2021

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Prospect and customer experiences take a hit.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. The first company announced its acquisition two years prior to when it actually took place. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 3, 2018

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. Prioritize Data Hygiene. Marketing automation is beneficial.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

SEPTEMBER 7, 2022

The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We By using customizable routing workflows from ZoomInfo, Spectrum assigned leads faster, which increased its conversion rates considerably. Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

OCTOBER 14, 2018

Inaccurate B2B contact data wastes 27.3% Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result ( source ). Bad data costs U.S. The post 21 Important B2B Cold Calling Statistics appeared first on ZoomInfo Blog.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

OCTOBER 26, 2020

According to a Dun & Bradstreet study , data quality continues to be a top priority for them. Out of all surveyed companies that decreased their investment in data: 35% of them saw in their overall performance decline. 75% of those companies saw a decline in sales and marketing performance.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Let’s look at the numbers: 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue ( source ). Marketing automation drives a 14.5%

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. But that doesn’t mean they won’t ever make a great addition to your company. Let’s jump into it. Keep reading and we’ll tell you how!

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. higher sales quota achievement rate. Keep your database clean.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Recommended reading : Data Hygiene and The Future of Recruiting. Although VocaWorks is primarily a recruiting and hiring platform, they also offer a wealth of recruiting knowledge on their company blog. Send us a tweet: @zoominfo ! Go take a look! Take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. Marketing automation is beneficial. For instance, is lead generation a priority?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information. Take sales reps.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

SEPTEMBER 18, 2018

Over the next week, they receive several emails from the security company. They start receiving targeted promotional emails from an unfamiliar company, and these messages contain several references to their health condition. Personalization relies heavily on customer data—and more specifically, accurate customer data.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

MAY 3, 2018

B2B data is insightful information used to help drive sales and marketing efforts. This includes a database of company details, contact information of sales leads and decision-makers , and more. It’s clear data is a critical business resource. Yet, many companies continue to struggle with database maintenance.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 28, 2018

The rise of big data. Thanks to the internet, companies are far more connected to their prospects and customers. This, paired with cloud-based CRM technology and the introduction of artificial intelligence, has given companies a quick and easy way to analyze large amounts of data. In fact, inaccurate data wastes 27.3%

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Whereas smaller companies often have fewer, less targeted buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

Set criteria for your ideal prospects, sit back, and watch Workflows automatically enhance and expand your preferred CRM with the contacts and companies you care about most! ?? link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Get a feel for what they know about your company and take it from there.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. higher sales quota achievement rate. Keep your database clean.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

OCTOBER 14, 2018

Inaccurate B2B contact data wastes 27.3% That’s 546 hours a year per full-time inside sales rep ( source ) Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result ( source ). Bad data costs U.S. of sales reps’ time.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

SEPTEMBER 5, 2018

On the other hand, internal data refers to data a company generates and maintains on its own. This type of data is not readily available for public consumption. Company feedback: Any customer-facing employees are a valuable resource as they communicate directly with your customers and prospects.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MAY 3, 2018

62% of organizations rely on marketing data that’s up to 40% inaccurate. Bad data costs U.S. It’s clear data is a critical business resource. Yet, many companies continue to struggle with database maintenance. Data normalization is the process of standardizing values within your contact database. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. After all, your consumers fuel your sales and propel your company forward. Stop Using Bad Data and Data Decay “Bad Data” is challenging to define.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

DECEMBER 5, 2017

of reps take 10 months or longer to become productive enough to contribute to company goals ( source ). Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. For B2B companies, subject lines that contained the words “alert” and “breaking” perform well ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100