Contently

JANUARY 3, 2023

One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Who monitors the output of generative AI?

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Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

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Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

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Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

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Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is. Why we care. Let the user beware.

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Marketing Insider Group

JULY 14, 2021

Others produce videos for search engines, private companies, or TikTok. Being able to automatically receive reports on copyright infringement protects content creators. Many content creators with their own sites feature a copyright notice front and center as a warning.) Their roles vary. Others churn out articles and how-tos.

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Marketri

JANUARY 29, 2024

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. It’s a real quandary for marketers. Here’s my take.

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Salesforce Marketing Cloud

MAY 12, 2023

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers. Concerned about how generative AI could affect your job?

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Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? If your generative artificial intelligence (AI) uses an off-the-shelf large language model (LLM) like OpenAI’s ChatGPT or Google’s Gemini, the data you’re relying on is a grab bag of stuff pulled from a multitude of sources. It’s a total game-changer for your company.

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Marketing Insider Group

APRIL 5, 2023

As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Thanks to generative AI, everyone’s struggling to define what’s authentic — even the U.S. Copyright Office. What is Authenticity?

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case.

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FunnelEnvy

JANUARY 22, 2024

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization.

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

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ClearVoice

AUGUST 4, 2023

Currently, the legal landscape surrounding AI-generated content is sparse and unclear. Most copyright laws in the US and elsewhere center on the premise of human authorship. This was mostly because it remained ambiguous whether the generated content constituted a copyright violation.

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Martech

FEBRUARY 9, 2023

However, what the company wants may not square with what the law says it can have. While AI-generated output can’t be copyrighted, can it violate other people’s copyrights? It also says any “creations” generated by the AI can only be used for personal, non-commercial purposes. Why we care.

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Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. Some refer to this as prompt engineering.

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Trade Press Services Newsletter

AUGUST 3, 2023

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. Should Marketers Use Artificial Intelligence to Generate Content? AI-generated copy can be inaccurate. AI-generated content also presents “facts” without providing supporting sources.

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Valasys

JULY 25, 2023

Millions of people frequently use these platforms to generate multiple types of content. Opportunities First, let’s talk about the benefits of AI-generated content! Time-Saving The most significant benefit of AI tools is that they quickly generate multiple types of content with minimal human effort.

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Marketing Insider Group

JANUARY 11, 2011

Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. Remember: all you needed was a computer, a Compact Disc of copyrighted music, an internet connection, some free &# ripping&# software and off you went. All Rights Reserved.

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Martech

JULY 10, 2023

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. Founder and COO of XR agency, Exclusible, Olivier Moingeon, is working on a new company to help you create your AI double. has launched.

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Contently

MARCH 1, 2022

The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. By 2019, however, it had a problem.

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Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. That’s not a great defense.

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Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Sprout’s Director, Associate General Counsel, Michael Rispin, provides his insights on the subject. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

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Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. These are our guidelines for responsible development. And that’s being charitable.

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Contently

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. LinkedIn and Facebook , for example, allow users to report posts that infringe on content copyrights. Yes, it feared legal retaliation.

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Valasys

AUGUST 2, 2023

2nd Aug, 2023, New Jersey: The use of artificial intelligence (AI) to generate content has raised significant concerns among artists who find their artwork being exploited without their knowledge or consent. ” This website searches for a data set called LAION, which feeds various AI image generators, including Stable Diffusion.

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Salesforce Marketing Cloud

JULY 27, 2023

With advertising revenue in flux, it’s clear that diversifying your revenue is the key to sustainable growth for media companies today. Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months. One avenue worth exploring?

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Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. What the companies build around it determines what each software does and how well it does it. For example, different apps do better with data analysis, content generation, or content curation.

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Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth.

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Brandpoint

FEBRUARY 13, 2023

I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. Most are using GPT-3 (predecessor to ChatGPT) or a similar natural language generation (NLG) AI as the underlying engine and then layering their own development and features on top.

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Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It’s easier than ever for consumers to swiftly gather and protest against companies, especially on the internet. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs.

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Salesforce Marketing Cloud

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). The same goes for generative AI. One of our favorite use cases for generative AI in content marketing?

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Marketing Insider Group

DECEMBER 16, 2020

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. We identify the top competitors of your company, their top content, focus keywords, and more. . Knowledge around your competition is power and is the framework for keeping your company in the game.

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Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. showing 120 generative AI tools. How are copyrights handled (time to engage legal)?

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Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Now that the balance of power in the economy has shifted away from companies to the consumer, brands understand the immense value this content has, and they mine social networks for this user-generated content.

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