Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Growth marketing strategies are not cookie cutter. Quick Takeaways.

Growth Marketing 357

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 357

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Atomic Reach

FEBRUARY 11, 2019

It has even found its way into content marketing because it has the capability to optimize the work and to execute better than humans in particular tasks. So, paired with the power of our brains, machines’ brains could, in reality, transform the content marketing industry. How Is AI Used in Content Marketing?

Marketing AI 106

Marketing AI Top of Funnel Content Marketing Paid Search Agency 106

Content Standard

JANUARY 22, 2021

What if your content marketing were so perfectly targeted that audiences trusted you to become the tastemaker in your space? Dog toys, dark romance novels, beard balm, makeup, craft liquor, curated clothing —enthusiasts of all kinds of things sign up for subscription boxes. Welcome to the world of subscription boxes.

Content Marketing 126

Content Marketing Planning Curation Content 126

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. Take heed, dear marketer, as this year could get rough if you’re not flexible and informed.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Contently

MAY 8, 2019

Some marketers create a lot of great content but don’t always communicate that to sellers. Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. Success with content marketing comes down to strategy. how you’re going to do it. Generate Leads.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. That means content that is not only well sourced, but displays a deep technical understanding on a specific topic.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Brandpoint

MARCH 26, 2020

. #1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. It can cause a massive backlash, not to mention look like a desperate marketing ploy.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Marketing Isn’t as Invasive. Lead Generation Goes on Autopilot.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. For starters, riffle through some titles.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

Animalz blog

MARCH 21, 2024

At the time I chatted with John, Intercom had already raised $240 million, employed nine people on their content team, and enjoyed deep executive buy-in for their program. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

Strategic-IC

JUNE 25, 2019

Tools to Enhance Your Content Process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. Influencer Marketing. SEO Link Building.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Philips: A Digital Marketing Masterclass. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Scoop.it

AUGUST 11, 2022

It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side. This is also true if the company is especially laid back, if they’re focused on efficiency, or if they solidly embody any other important value.

Brand Identity 84

Brand Identity Branding Loyalty Curation 84

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views. Let’s face it.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views. Let’s face it.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Square 2 Marketing

MAY 10, 2022

Today, progressive companies are looking at Netflix, Hulu and Amazon streaming services as the model for creating content hubs that drive people to come back to your website for engaging educational content. Your favorite B2B companies are taking similar approaches.

Marketing Websites 52

Marketing Websites Curation Amazon Lead Ranking 52

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. Click To Tweet.

Paid Content 105

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 105

Scoop.it

MARCH 18, 2021

These are the center of your content curation strategy. In Scoop.it, they’re simply called topics, and each topic page represents one content hub. This is your way to refine and label each piece of content, such as by format or subtopics. Let’s take the example of a marketing software company.

Process 53

Process Optimization Curation RSS 53

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif.,

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. I believe that great companies are built on great stories. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 117

Top of Funnel SEO B2B Paid Search Agency 117

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80