Golden Spiral

APRIL 18, 2019

Golden Spiral was recently named the official marketing mentor for the organization’s fintech accelerator and will provide hands-on marketing coaching to companies selected for the bi-annual program. Consultancy Services. Strategy, operations, consulting, digital and technology insights covering healthcare, high tech, and more.

Work Management 102

Work Management Marketing Management Research Organization 102

The ROI Guy

FEBRUARY 1, 2017

Join Tom Pisello, CEO / Founder of Alinean and Dave Stachura, VP of Customer Success as they discuss the latest research on Channel growth challenges, and provide straightforward examples of how companies are driving their worldwide partner programs to greater success. Sign-up here: [link].

Webcast 40

Webcast Advertising Channels ROI Pricing 40

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Is content marketing required for professional services companies? The recognition that we are media companies. That is no longer the case.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Any company that needs to grow without the overhead of a large sales force can set up a program for other companies to resell their product. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Is content marketing required for professional services companies? The recognition that we are media companies. That is no longer the case.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Launch Marketing

MARCH 17, 2021

Platforms like Zoom , GoToWebinar and Hopin are among the many webcast platforms that can be used. Contact us today or request a free marketing consultation to discuss with us more. If your organization decides to create a virtual product launch event, choose the platform that is best suited to your needs.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. How do you develop an account entry plan?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

MAY 9, 2007

On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. companys focus. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. I hope you can make it.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Content4Demand

JUNE 9, 2020

A while back, I wrote about how InVision spiced up their annual company meeting by doing MTV Cribs segments for employees. Your next influencer could be a consultant who works closely with your target audience, an editor for a relevant trade publication, a client or even a member of your team!

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. As an example, he said that one contact received more than 15 unsolicited emails from his company in one month. Work with that group of marketers to identify best practices for the company.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Webinars/webcasts (88%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. How Are They Doing It?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. It is everything we do in a company. It is everything a company does. It is sometimes about who we hire.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MAY 28, 2005

Main | Strategize to get more referral leads » One-to-one lead generation for B2B companies Interesting article from DMNews.com on one-to-one marketing for B2B companies. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

markempa

JUNE 15, 2005

This research confirms three out of my seven lead generation tips FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April. Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

SWZD

SEPTEMBER 23, 2019

He gave us excellent insights into thinking about marketing strategy at a company that has enormous growth potential as a result of developing a cutting edge technology platform. After completing his MBA at Harvard Business S chool , he went into consulting at McKinsey , where one of his clients was IBM. Career and Background.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 48

Marketing Insider Group

MAY 5, 2011

But when I asked her how much of the other marketing activities at her company had touched those same converted prospects, she had no idea. There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!).

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Buzz Marketing for Technology

JUNE 27, 2008

Consulting. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Purchase research and Webcasts securely online. Shopping Cart.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

markempa

JUNE 7, 2005

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about. My company uses Jeffs approach for many of our lead generation programs and it works. Thats what this webcast is about.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Companies don’t buy; people do. Then use additional third party list sources to fill in missing companies and contacts. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120