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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. ” If you could do a Skype call with any living person, who would it be? Author and scientist Ray Kurzweil. See you next week!

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Why Failing Fast Is Stupid in Social Media

Convince & Convert

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media.

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How to Use Social Media to Delight Current Employees

Convince & Convert

Social Media for HR. Chris Ebbeler is the Senior Manager of Workplace Community & People Branding for Brinker International. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. CaptnExperience Tweet This.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.”

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Where Social Media and Reality TV Collide

Convince & Convert

Dean Jutilla , Vice President, Marketing Communications at uShip, adds that uShip is the platform and technology to connect customers to transporters; they don’t have a fleet of trucks or a warehouse. As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Stewart Brand. See you next week!

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. ” If you could do a Skype call with any living person, who would it be?