SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. How to build connections with your audience.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 69

VALS Communities Copywriting eCommerce 69

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Segmentation. Segmentation refers to the process of dividing your audience into smaller groups based on certain characteristics. age, gender, education, location, and profession).

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. With Predictive Marketing, one common strategy for list segmentation is to use the audience data collected from Zoom Webinars, Zoom Meetings , or Eventbrite content. What is List Segmentation?

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

ClearVoice

AUGUST 14, 2023

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Helping community banks optimize their content marketing initiatives and enhance their brand positioning. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 55

VALS Communities Copywriting eCommerce 55

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Predictive Response

DECEMBER 2, 2020

However, email marketing does not guarantee a return on investment without adequate research, planning, and segmentation. Email segmentation for non-profits begins with analyzing the data you have about the people on your your email list. If your non-profit operates in several communities, try targeting content to specific locations.

Segmentation 52

Segmentation Tips Open Rate Click Rate 52

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Hubspot

JUNE 3, 2019

With benefit segmentation, you can organize your customers and leads based on the value you provide them. In this post, we'll go over what benefit segmentation is, why you should use it, and where it can be seen in the real world. Why should you do benefit segmentation? Benefit segmentation also improves customer retention.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. How Vertical Segmentation Might Transform the Landscape of Your Business. Vertical markets are a category of business.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. The best segment for expansion is not necessarily the largest one.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. The Quartz team enables channels for communication with their email readers, whose responses help shape the newsletter. But why not email?

Newsletter 99

Newsletter Stats Communities Open Rate 99

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Marketers are better off segmenting messages and campaigns by 2-3 key personas. I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Personalize Communications. Use Segmentation and Personas. Promote member community networking.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Convince & Convert

AUGUST 29, 2012

Clever Email Segmentation. By classifying each entrant Fairmont now has the ability to segment the list of contestants that shared their email addresses and create custom email messages to each participant’s email in future communications. Fifty two percent say they have a great need to improve email database segmentation.

Segmentation 125

Segmentation Facebook Marketing Agencies 1 Social Media 125

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. A while back, I wrote about how InVision spiced up their annual company meeting by doing MTV Cribs segments for employees. Your goals should be a close second.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

MKT1

MARCH 14, 2024

Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies. Focus most of your marketing efforts on this.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Use Customer Segmentation to Drive Your Content Distribution.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Usually, your audience will shake out into a few distinct categories – audience segments. Creating buyer personas for each audience segment allows your creative teams to provide them with highly personalized experiences.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

APRIL 5, 2024

Start by picking one process, like segmenting paid media campaigns or personalizing email campaigns. Can platforms automate paid media segmentation? This fosters a community where employees can ask questions, share ideas, and continuously learn. Can they streamline team organization for these processes?

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

Martech

NOVEMBER 14, 2023

Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are sent to the right group of customers. Too often, marketers break down their customers into segments by role or demographics. Try the reverse-engineering approach.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Advertising Agencies 122

Marketing Insider Group

OCTOBER 31, 2017

Social selling refers to the use of social media communities in your sales strategies. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects.

Effectiveness 250

Effectiveness Communities Social Media Segmentation 250

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” We can apply this definition to the business environment.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Marketing Insider Group

FEBRUARY 6, 2023

Personalize content, create and leverage communities, and develop and execute effective social marketing campaigns and programs – after all Social Media is a key element of the Third Platform! Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

flux.la

FEBRUARY 19, 2024

Promote events well in advance through email, social media and community calendars. Partner with Local Clubs/Groups Collaborate with existing pickleball clubs, community centers, parks departments and senior living facilities. Email Marketing Build an email list to regularly communicate with prospects and members.

Promotion 52

Promotion Blogger Communities Newsletter 52

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. AtData’s AtData Quality Score lets organizations segment and qualify their customer databases. Intellimize also offers a visual editor for easy customization and alignment with the brand’s voice and message.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

JANUARY 3, 2024

Smaller communities and sharper focus on audience “With the overwhelming vastness and noise of the internet, people have been carving out community spaces that feel more manageable,” said Arianna Crawford, social media manager at Big Valley Marketing, a California-based consultancy. “As Get MarTech!

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140