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Top book and podcast recommendations for martech professionals

Martech

‘Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’ by Ben Smith Semafor’s Smith has had a front-row seat to many internet trends, especially from his time as the founding editor of now-defunct BuzzFeed News. Martechbase even provides many sample martech stacks created by community members.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

Tools 100
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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Leaderboards: Leaderboards rank users based on their achievements or points, fostering a sense of competition and community. Gamification helped Volkswagen China’s crowdsourcing project go viral. Members earn points for every purchase, which can be redeemed for rewards like exclusive products, samples, and experiences.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Offer a free sample. Tabasco also leveraged social media after creator Bridget McFadden went viral on the app. Tabasco saw the viral video as an opportunity to funnel that attention to the launch of their TikTok page. Dig deep into specific communities and profiles that are talking about and/or engaging with your brand.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Just figure out the scope of work and send them samples! Participate in discussions and contribute to the community you actually belong to. 6 Build a Community through your Blog. These blogs must provide value and make your prospects feel that they really are a part of a community. 5 Leverage User-generated Content.

eCommerce 101
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9 social media marketer predictions for 2022

Sprout Social

Prepping a sample social media org chart will show them what can be done with more resources, getting their wheels turning in the right direction. More businesses will hire for social support and community management roles. IRL marketing efforts will be created with virality in mind. pic.twitter.com/24wbujWXhe.

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Creating Meaningful Social Media Relationships through Content: An Interview with Jon Frederick of Nickelodeon

Brandpoint

We want to inspire older fans to talk about the brand, remember what they loved, and even sample some of our current shows — co-viewing is a huge way we can build a fanbase! It’s very easy to be on the positive/negative sides of the internet and virality is extremely fleeting! 100% agreed!