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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. The journey doesn’t end when someone makes a purchase. A brand with no social presence, or one that doesn’t regularly engage with the community is not going to make as good of an impression on consumers.

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How to Deploy Community as a Growth Strategy

Heinz Marketing

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

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Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community

Thinkers360

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

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How to Build a Brand Community for your B2B Business

Oktopost

The answer is not hitting the lottery or getting purchased by Warren Buffett. It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community?

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Building a community: Thursday’s daily brief

Martech

Welcome to community marketing . “I I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Editorial Director.

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Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?