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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. What is the Serviceblazer Community? What is the Serviceblazer Community? Is this community for me, too?”

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Building Community Partnerships: Strategies for Local Retailers

Benchmark Email

In an era where large corporations and online shopping dominate the retail landscape, local retailers have a unique advantage: their community. Here, we… The post Building Community Partnerships: Strategies for Local Retailers appeared first on Benchmark Email.

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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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Shifting strategies: What you can learn from a network-specific social program

Sprout Social

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. What is an awareness network? What is an engagement network?

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.