Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. To hashtag or not to hashtag?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 109

Social Media Media Business Viral Marketing 109

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. That in turn is related to customer relationships, LTV and community — a subject we’ll soon be diving into more deeply.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 130

PR Work Management Paid Search Agency Planning 130

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Use the Social Media Networks Your Audience Uses.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Marketers have discovered the power of video content to attract potential customers and followers. Google’s YouTube is still the second-largest search engine and the leading video platform for driving overall views.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Videos have a greater tendency to go viral when compared to articles or images because they are more of an experience for the viewer.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse. Target held several metaverse activations in 2022.

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. In this case, you’ll acquire the last ad rank. Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Twitter is still one of the fastest ways businesses communicate with customers via social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Observe trends and often share, participate in and consume viral content.

Social Media 138

Social Media Generation Media Lead Ranking 138

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199