Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. “Respect, transparency, and integrity are the absolute, all the time.”

Social Media 140

Social Media Media Brand Identity Branding 140

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. What resources will I be able to provide?

Social Media 85

Social Media Work Management Marketing Management Process 85

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. Deviation from these standards can quickly become a public relations nightmare.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. In other words, corporate reputation management isn’t just damage control or public relations. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. That doesn’t mean you need to take a “social media for beginners” course. Social listening.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Contently

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Salesforce Marketing Cloud

JANUARY 31, 2022

Customers and employees are a constant stakeholder, while others may vary depending on industry, like regulators, the media, community, or alliance partners. The other crucial measurement ingredient is gathering outside perspectives not only through polling but keeping your ear to the ground on social media and traditional media.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MAY 12, 2020

External: community, customers, generic public, potential candidates, et al. Both internal and external parties require effective communication to inform them of the steps you are taking to support them and provide them the answers they might need. Prepare your public relations team. Address online comments.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Walker Sands

APRIL 26, 2021

After sitting in on a couple of days filled with sessions focused on trail-blazing strategies and tactics from various campaigns, it was clear that the way forward for brands – both B2B and consumer – is transparency and authenticity to stay connected with key audiences. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

After sitting in on a couple of days filled with sessions focused on trail-blazing strategies and tactics from various campaigns, it was clear that the way forward for brands – both B2B and consumer – is transparency and authenticity to stay connected with key audiences. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

6sense

DECEMBER 8, 2021

Be transparent with open doors and accountability. Use communication tech like Slack to publicly express your objectives, achievements and lessons from mistakes. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. He also apologized to the manager, Jim Leyland.

Social Media 156

Social Media Media PR Webinar Metrics 156

EveryoneSocial

JANUARY 14, 2020

That said, external communication involves various types of content, beginning with internally created content which is intended for those outside the company. Some ways to solve internal communication challenges include: Improving work culture to strive for more team collaboration, feedback, and transparency.

Marketing & Strategy 85

Marketing & Strategy Work Management Newsletter Press 85

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

AUGUST 20, 2019

Online donations refer to any donations made online — through your website, social media, or on a crowdfunding site. Social Media Donations. Social media has become a booming, online fundraising tactic due to the sheer number of people on various platforms — over 3.5 which seems a bit old school these days, doesn't it?).

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

EveryoneSocial

FEBRUARY 3, 2021

A corporate communications plan is the framework for how a business shares messages internally and externally. You can think of it as the roadmap for how a company communicates with their stakeholders, employees, customers, the media, and regulators. External Communications: Any information shared outside of the organization.

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. There’s no such thing as waste in social media.

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Biznology

AUGUST 7, 2018

This strategy is really a no-brainer for in-house community managers. The best salesmen aspire to become counselor, adviser, and consigliere for their community. Besties 4Eva. Building personal relationships is the cornerstone of sales. Real estate agents hate to be called “ house sellers “–but they are.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Yep, that’ll get fans in the seats. So, I peeked at YouTube. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

OCTOBER 1, 2013

Wow -- what a great social media team. But it also lends itself to a tale of a great social media team that, despite its heroic efforts, cannot save a poor business. I eventually tweeted out admiration for its social media efforts, but disapproval for its unhelpful business model. Use Social Media to Help, Not Hype.

Work Management 28

Work Management Social Media Marketing Management Media 28

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Media Relations Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I also learned the lesson and critical importance of being authentic and transparent. Who influenced you, and why?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. Social media has changed the way we communicate.

Social Media 115

Social Media SEO Marketing Websites PR 115

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Continued consolidation of media outlets.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

DECEMBER 14, 2010

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

JUNE 10, 2014

This month’s social pros touched on topics across the entire scope of social media marketing. From Pinterest to Google+, from content to community, they’re covering all the bases to innovate in the field while keeping their teams running without a hitch. Social media marketers have to wear many hats at once.

Social Media 150

Social Media Media Public Relations Work Management 150

Heinz Marketing

JANUARY 15, 2018

We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media. – Evolution of public relations; how to use it to enhance inbound strategy. . – Evolution of public relations; how to use it to enhance inbound strategy. – Data-oriented.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61