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The Marketing Book Podcast: “The Content Entrepreneur” by Joe Pulizzi & Friends

The Forward Observer

and Epic Content Marketing , which was named a “Must-Read Business Book” by Fortune magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. He has two weekly podcasts, the motivational Content Inc.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. Essential social mindset. Master the art of banter.

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How to Create a Solid Strategy for Your VR Product

Adobe Experience Cloud Blog

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Start with Research.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.). Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template].

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Best Companies Don't Need Marketing

The Effective Marketer

The best marketing ends up being what the employees tell their friends about their companies. How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. And the word gets around and your hiring costs are reduced because people are now finding you for a change. United States License.

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For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

As a dedicated bookworm, I took for granted the effort of marketing the library does to reach people for whom visiting isn’t second nature. While my personal interest is book-centric, libraries offer much more to the local community, of course. Storytelling through content marketing and audience personas. “We

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Sharing today’s top marketing strategies with a community of 100k and growing. Rebekah shares the digital marketing knowledge that she has gathered while tutoring thousands of growth-driven leaders. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy.