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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. Today, members of the LGBTQ+ community are still facing oppressive systems and non-inclusive environments. She officially reintroduced herself to her professional network as August Scott.

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Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Honigman – Social Media Manager at Sears Holdings Corporation.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement. Media Contact: Sandy Pell, Sr.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.