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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year.

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Making Something Tangible: Community Spotlight with Najmah Salam

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

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Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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How technology is enabling community marketing

Martech

Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Think about your own LinkedIn connections and Twitter followers. Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Grow Your Network .