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85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

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66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

KoMarketing Associates

In general, most social media engagement for B2B marketers now comes from Twitter. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel. This was followed by Facebook (71%) and Twitter (61%). B2B Marketers’ Shift to Social Media Marketing.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year.

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48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

In particular, many are leveraging Twitter for reputation management and brand awareness. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel.

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Before you start. Follow the leader. Communicate clearly.

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How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.