Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. What is the Service Trailblazer Community? Is this community for me, too?”

Work Management 132

Work Management Peer-to-peer Service Communities 132

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 116

Communities Work Management Marketing Management Paid Search Agency 116

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Why we care. Specific aids to brands.

Advertising Agencies 95

Advertising Agencies Peer-to-peer API User-Generated Content 95

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. The place your company posts…. And the occasional dog photo.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Navigate ever-changing email privacy regulations. Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Generative Artificial Intelligence: Generative AI allows machines to generate content, like text or images , based on existing data. Build these top communication skills to grow your career. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. The elimination of marketing roles and jobs is reactionary.

Marketing AI 97

Marketing AI Marketing Analytics Tools Generation Planning 97

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

Automation 98

Automation Peer-to-peer API Communities 98

Salesforce Marketing Cloud

AUGUST 1, 2023

Between having the Trailblazer Community at your fingertips and the challenge verifications at the end of each lesson, you’re never really studying alone. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. Its overarching goal?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

EveryoneSocial

MAY 7, 2019

This article was written by Rani Mani, Head of Employee Advocacy at Adobe on why and how employee advocacy programs foster and promote workplace community. However, one valuable reason that is often overlooked is the case for building a strong culture of workplace community. Workplace Community.

Communities 75

Communities Generation Peer-to-peer Work Management 75

Marketing Insider Group

MARCH 9, 2023

Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data. As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

B2B Marketing Exchange

APRIL 10, 2024

The Future In Motion Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Salesforce Marketing Cloud

AUGUST 16, 2023

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. In our service keynote, breakouts, theater sessions, roundtables, and hands-on workshops, you’ll take a deep dive into the latest innovations in generative AI, automation, field service, contact center and self-service.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Martech

APRIL 25, 2024

Do not try to fit this sprawling generation into a one-size-fits-all box. A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. Outnumber other generations on Amazon.

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Valasys

APRIL 9, 2024

Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data. LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. The purpose of content marketing is to create brand awareness and generate quality leads. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Convince & Convert

SEPTEMBER 30, 2021

While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. No one likes being lost. That’s a lot of job parameters.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Salesforce Marketing Cloud

JUNE 15, 2023

What is generative AI? How can Salesforce Developers benefit from generative AI? Generative AI for Salesforce Developers, what does this really mean for you? Let’s explore the fundamental principles of generative AI and what it means for you as a developer in the Salesforce ecosystem. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Influitive

OCTOBER 11, 2015

However, loyalty can generate revenue on another front: demand gen. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. DGR will release a complete report highlighting all the 2021 B2B Innovator Awards winners.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Companies looking to engage with the hacker community and showcase their expertise can explore sponsorship opportunities available on DEF CON’s website.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. And businesses recognize the power of social media in driving tangible results. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? – Scott Cook.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. This includes multimedia content, peer community engagement, partner co-marketing efforts and more. . Here are a few Aha! moments I spotted during the conversation. .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62