Martech
JANUARY 3, 2024
“We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. of all U.S.
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. If it’s not Facebook, it’s a big retailer.
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sagefrog
FEBRUARY 7, 2024
According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”
Martech
JANUARY 10, 2023
I think there’s definitely a sense of a reality check on the crypto side of the metaverse,” said Andrew Frank, VP distinguished analyst at Gartner. “I Because the metaverse’s focus is on community, brands will find different and new ways for consumers to digitally interact with them and each other.”. Image: Gartner.
Animalz blog
FEBRUARY 25, 2024
Gartner expects a decrease of 50% or more by 2028. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. SEO arms race.
Top Rank Marketing
FEBRUARY 12, 2024
This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed. Webinars, interviews, or other interactive content The most successful influencer marketing programs create a sense of community.
Sprout Social
DECEMBER 6, 2023
Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.
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