B2B Thought Leadership Communities Gartner Youtube 
Top Rank Marketing
FEBRUARY 12, 2024
You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?
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ClearVoice
MARCH 8, 2022
When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.
Top Rank Marketing
DECEMBER 4, 2023
These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 2 — Authenticity Authenticity is a long-time commitment for TopRank Marketing, and now has been identified by SEMrush as the top trend in social media for 2024, especially crucial in the B2B domain.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.
Marketing Insider Group
APRIL 20, 2021
Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. It all started with thoughtful consistency.
Hubspot
NOVEMBER 16, 2012
The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. Inbound Marketing Strategist.
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