Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Video is also a versatile medium for conveying informational and educational content. This educational content not only builds trust, but it positions the brand as an expert in its field.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Influencers that have the most amount of connections and interactions online within a specific topical community.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok. Generation Alpha is doing the same for their parents’ purchasing decisions.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Optinmonster

FEBRUARY 11, 2024

To get your product listed: Join Product Hunt and set up your profile Contribute to the community by upvoting and commenting Network with people on the site Add and promote your product Learn more in Product Hunt’s guide to launching on Product Hunt. Identify topics of interest to your target audience.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. College-educated professionals account for the majority of LinkedIn users. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 127

Social Media Paid Content Social Marketing Advertising Agencies 127

Onalytica B2B

NOVEMBER 12, 2018

guide is connecting your internal influencer community (your employees) with your external influencer community (the more traditional ‘influencer’), to amplify content. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Influencer targets for content amplification.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 93

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 93

Optinmonster

NOVEMBER 3, 2021

Use Interactive Posts to Entice and Educate. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

Buffer

JULY 5, 2022

If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandpoint

JUNE 21, 2021

But, here are a few I thought of: being a digital native, understanding modern-day memes, thinking TikTok is “educational,” preferring mobile interfaces, not being afraid to show my face online and purchasing products after being ~influenced~ on social media. Generation Z is also obsessed with YouTube , and they are killing it.

Social Media 110

Social Media Generation Media Transparency 110

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Loved the myface metaphor, driving home your themes of human community. Sign in to YouTube now!

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Godspeed Spook.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

Hubspot

JANUARY 10, 2017

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Eighty-six percent of colleges already have a presence on YouTube. YouTube continues to improve its own live stream functionality. Think about how many school fairs or communities your school visits to drive recruitment.

Education 28

Education WOMM Trends Planning 28

Navigate the Channel

JUNE 19, 2023

Social is about community and conversations. Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. In-depth educational series work especially well on YouTube.

Social Media 65

Social Media Media Curation Content 65

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. When on social media they: Opt for video-centered and gamified platforms like Instagram, YouTube, Snapchat and TikTok. Observe trends and often share, participate in and consume viral content.

Social Media 138

Social Media Generation Media Lead Ranking 138

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. “It’s not about going viral; it’s about being useful.”

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Buffer

MARCH 30, 2022

They even went viral for featuring Crowell’s 99 year old grandma on their social media. On their website , they state their mission is, “to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy and successful women.”

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Sprout Social

DECEMBER 14, 2022

The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. In October, they brought the viral #GothTarget to the metaverse via Meta Horizon Worlds to celebrate spooky season. Target held several metaverse activations in 2022.

Examples 107

Examples Brand Identity Branding Multi-Channel 107

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. Employing Trending hashtags to make your Content ho viral.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Chris Koch

MAY 19, 2014

He was talking about the US education system, saying that it is “f ed.”. A CEO Who Lived the Crisis in Education. Pettis is one of the few CEOs today who can speak about the education system from experience. Viral How-Tos. As he demonstrated at the conference, Pettis hasn’t lost his passion for education.

Conference 100

Conference Education Viral Marketing Class 100

Sprout Social

MARCH 8, 2023

As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Tap team members with different areas of expertise to answer FAQs, peek behind the scenes and educate your audience. Educational?

Video Marketing 90

Video Marketing Content Thought Leadership Social Media 90

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. B2B Video Content Ideas How-To Videos : Educate prospects. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Users make videos purely for the sake of entertaining and educating. But users don’t.

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Sprout Social

FEBRUARY 12, 2024

As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools.

Education 89

Education Lead Scoring Lead Ranking Leads 89

Hubspot

AUGUST 2, 2018

Education Level. LinkedIn’s targeting capabilities are a B2B marketer’s dream -- most professionals’ information is up to date on LinkedIn, so you can accurately target your ideal customers based off their company information, experience, education, and interests & identity. Relationship Status. Field of Study. Undergrad Years.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Vidyard

APRIL 7, 2015

Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. They can be used for everything from pre-roll ads with a blatant call-to-action to YouTube videos with little call-to-action, designed for sharing and awareness. Decide the specific goal(s) of the video.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Outgrow

AUGUST 13, 2022

How to choose the right platform for community building. Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? What have you done to kind of build a community around this?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Try the popular 80/20 rule which states 80% of content should be educational and engaging, while 20% is self-promotional. People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

JANUARY 25, 2016

There is now a greater desire for accountability with business practices, but also in supporting communities outside of the financial side of the business. References to childhood fads and fashions are always well-received, especially in the shareable, viral nature of social media. Get our Definitive email newsletter.

Brand Identity 101

Brand Identity Branding Loyalty Word of Mouth 101

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Can you make something fun that will entertain and educate them? The videos on their website (embedded below) are some great examples of what they mean.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. How can your brand take advantage of Edutainment?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. You can't rely on your posts going viral to grow your organic following—instead, you need to be consistent, posting regularly and at the ideal time to maximize your chances of success.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Outbrain

JUNE 16, 2021

YouTube alone sees 500 hours of video uploaded every minute, every day. Educational: You’re an expert in your field. Follow your YouTube channel. As an essential bonus, this ensures accessibility for a broader community (such as the hard of hearing audience). YouTube is also essential. Visit your website.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29