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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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The complete guide to YouTube Live in 2021

Sprout Social

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Does it work? Click on Create ?

Youtube 132
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The Blueprint for a Successful Content Operations Team: Strategies and Insights

ClearVoice

These policies serve as guidelines for content creation and dissemination, reinforcing the organization’s identity and building a cohesive brand image. Content leaders must establish clear guidelines and style standards, encouraging creativity within defined parameters. The company can then recycle that content as they see fit.

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The Blueprint for a Successful Content Operations Team: Strategies and Insights

ClearVoice

These policies serve as guidelines for content creation and dissemination, reinforcing the organization’s identity and building a cohesive brand image. Content leaders must establish clear guidelines and style standards, encouraging creativity within defined parameters. The company can then recycle that content as they see fit.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

The article dives into the decisions behind Adobe Creative Cloud's rebranding, and states, "We're making these branding changes to ensure our portfolio continues to be easy for our customers to navigate and understand, as well as maintain a fresh look and feel.". The guideline adds, "When we have the space, we tell a passionate coffee story.

Godaddy 101
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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Tell customers everything they could want to know to choose and transact with your business. Know that reviews are a two-way conversation and learn to inspire customers to edit negative reviews.

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RebelMouse Q1 2022 Platform Performance Updates

RebelMouse

Here’s a bit more of what we’ve been up to since the start of the year: RebelMouse Continues to Outperform Major Publishing Platforms in Core Web Vitals Report - April 2022. We’ve added more support for flexibility of custom Entry Editors, including a very smart feature to optimize how editors pick SEO-friendly permalinks.