Remove Communities Remove Curation Remove Promotion Remove Social Networks
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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

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Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

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How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Cross-promote your Instagram posts across other networks. In this guide, we’ve broken down 13 totally actionable ways to do exactly that.

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Why Agencies Should Join TikTok

Sharpspring

As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. TikTok often appeals to older digital natives who now find typical social networks boring, as well as those who prefer highly visual content. This social channel is a bit of an equalizer.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer

YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers. Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically.

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How to Integrate Email Marketing With Your Social Media Strategy

Scoop.it

Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Even though email has been around for decades, people still underestimate its power to promote a brand.