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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

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8 delightful email newsletter examples from creators (and ideas for growing your own)

ConvertKit

Should I send curated links, or write something new every week? Well, the truth is you can launch an email newsletter and start building your community —even without a fancy marketing team. Every Sunday morning, he shares stories, essays, and the (very) occasional sales pitch, only taking a break for scheduled vacations.

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12 Email Footer Design Best Practices

Litmus

A ‘Manage Preferences’ link makes it easier for people to reduce the frequency of your emails rather than opting out of them altogether. . Seasonal offers such as holiday sales, end-of-season discounts, or promotional offers make your footer dynamic. We love curating special offers for you. Preference center. Source: Fit Girls.

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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce Marketing Cloud

Creating this experience extends beyond traditional marketing tactics. Our State of Marketing report found that marketers’ second top priority is experimenting with new marketing strategies and tactics, and 91% of CMOs say they must continuously innovate to remain competitive. from Taylor.

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How to Get Over the Sales Slump After the Holiday Season

Convert

In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. boost in retail sales during the holiday season compared to last year. Online sales surged 61.4% He also told CNBC that in terms of holiday sales, 2021 has proven to be the strongest year in the last 17 years.

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The Future of Advertising Is Native Social Commerce

Hubspot

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Using ecommerce to drive sales is a lot more complicated than it used to be. Using ecommerce to drive sales is a lot more complicated than it used to be. It resulted in $125,000 of merchandise sales.

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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Business 2 Community has compiled some interesting statistics on how millennials’ online shopping is changing the retail industry: 67% prefer to shop online than in-store. Also simplifying the online checkout process with minimal clicks will help you convert these shoppers faster. Understanding the Target Demographic.