Velocity Partners
JUNE 7, 2024
Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. All our clients’ processes and metrics were tied to delivering leads, not growing frequently returning audiences. You can check out the others in the series at the bottom of this piece.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?
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Thinkers360
JUNE 16, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Change Management for 2024. Congratulations to all our Change Management influencers who participated! Join Enterprise Lite to work with all of these Change Management influencers!
Sprout Social
JUNE 18, 2019
Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. A social media manager will post on behalf of a brand. Should they? What are the major differences.
Scoop.it
OCTOBER 27, 2022
Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a look.
Vidyard
JANUARY 24, 2022
There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.
Oktopost
MAY 12, 2021
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.
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