Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 278

Stats Advertising Agencies Paid Search Agency Work Management 278

Heinz Marketing

MAY 26, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. Consistency is Key!

Communities 87

Communities Marketing & Strategy B2B Guidelines 87

Thinkers360

MARCH 8, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 292

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 292

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 58

Communities B2B Thought Leadership Tools Thought Leadership 58

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5280 Life Sciences Consulting, LLC Turn our experience into your companies greatest strategic advantage. We provide consulting, training and research services to implement tailored solutions for our clients.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 233

Ad Exchange High Quality Lead Landing Pages Content 233

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 104

Social Media Consulting Media Work Management 104

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Contents 1. Top Sales Communities to Join 2.1 John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2. CB: CEO & Founder of the Association of Corporate Executive Coaches; CEO of Courage Consulting.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

The Forward Observer

MAY 17, 2024

About the Author Mark Schaefer is among the world’s most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author. In fact, it’s not a strategy at all! Listen to the Interview… Links… Social Media Explained 3.0:

Social Media 194

Social Media Social Marketing Media Case Studies 194

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 67

Consulting Tips Peer-to-peer Advertising Agencies 67

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 244

Social Media Social Marketing Media Content Marketing 244

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Ensure Your Community Management Team Has The Right Software. It feels like it could be a doozy. .

Work Management 180

Work Management Marketing Management Communities Social Media 180

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 54

Consulting Budget Programs Work Management Ideal Customer Profiles 54

Thinkers360

MAY 25, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 13 Nicolas Babin Babin Business Consulting Contact Nicolas Babin Score: 48.26 20 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 43.48 14 Brian Burton, Ed. Score: 47.41 34 Kevin L.

B2B Thought Leadership 94

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 94

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Quick Takeaways: Start by optimizing your content for local search. Get Involved in Your Community.

Buyer Personas 318

Buyer Personas SMS Content Communities 318

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 226

Fulfillment Video Marketing Content CTR 226

Heinz Marketing

MAY 26, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. Consistency is Key!

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 228

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 228

Stevens & Tate

APRIL 18, 2024

These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options. This ensures that the community responds promptly and appropriately to each prospect, which is crucial for converting inquiries into residencies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Thinkers360

MAY 6, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 James Kerr Indispensable Consulting Contact James Kerr Score: 47.31 15 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 35.05 MSR Leadership Consultants India Contact Professor M.S.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 126

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 286

Video Marketing Content Marketing Content Paid Search Agency 286

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

Communities 68

Communities VALS Copywriting eCommerce 68

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 270

Top of Funnel Tips Content High Quality Lead 270

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 19 Dr. Javnyuy Joybert Score: 54.69 Score: 39.47

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S. Prashant Mali [MSc, LLB, LLM, Ph.D.] Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 28, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 27 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 31.09 28 Nelson Emílio Singularis Human Consulting Contact Nelson Emílio Score: 31.09 Mind Mate Inspiration community Contact Gabor A.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69 4 Dr. Markus Husemann-Kopetzky Score: 60.29

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO? Use SEO Data.

CMO 213

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 213

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 352

Brand Identity Branding Advertising Agencies Content 352

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

MAY 16, 2023

A few whispers of crazy AI claims and the entire marketing community is up in flames! Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI is not taking over SEO. How is THAT? Of course not!

SEO 234

SEO Lead Ranking Content Thought Leadership 234

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 156

Social Media Resource Management Organization Social Marketing 156

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48 25 Hessie Jones MyData Canada Contact Hessie Jones Score: 37.40 29 Tobin Trevarthen Spatial Shif Contact Tobin Trevarthen Score: 36.17

Education 123

Education B2B Thought Leadership Thought Leadership Lead Scoring 123