Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. We feel this.)

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. We feel this.)

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 21 Important B2B Cold Calling Statistics.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

APRIL 16, 2022

Suddenly, cold calling — one of the most challenging parts of sales — got tougher. In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. It’s a way to stand out from typical cold emails and unwanted DMs. This use case is not about mass-produced content ; it’s about trying to scale that personal touch.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Marketing Insider Group

NOVEMBER 16, 2020

Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Content Planning and Collaboration.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. If we miss them, we call up to 7 more times that day.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Zoominfo

SEPTEMBER 8, 2019

The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. Content creation. Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy. Brand awareness. Get creative!

Conference 162

Conference B2B Zoominfo Cold Calling 162

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

FEBRUARY 19, 2018

74% of B2B marketing companies use Twitter to distribute content ( source ). Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ). 90% of decision makers never answer a cold call, but 75% of B2B buyers use social media to make purchasing decisions ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MAY 25, 2022

ZoomInfo has several integrations, proprietary technologies, and methods of collection that profile over 8 million technology pairings in the categories of enterprise applications, hardware/OS/systems environment, virtualization, security, and networking. Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Ultimately, your sales and marketing strategies depend on it. We feel this.)

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

OCTOBER 8, 2020

The modern day sales call sounds a lot different. Gone are the days of cold calling without doing your research. Share Your Content Library With Them. You can create a content library or leverage an existing one that includes all assets that can answer common questions at various stages of the buyer journey.

Cold Calling 173

Cold Calling B2B Sales Buyer's Journey Education 173

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. According to the featured video on Marc’s YouTube channel, you can expect video content related to all things sales strategy.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

APRIL 20, 2020

Reconsider your gating strategy to offer more content for free so you can seed the market for short and long-term growth. Use marketing techniques like re-targeting and suggested content to keep them engaged. Shift more focus to up-sell and cross-sell opportunities within your existing customer base. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

JUNE 6, 2019

It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). How many cold calls should reps make a day? In fact, 78% of decision-makers have taken an appointment or attended an event that came from a cold call ( source ).

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. Or job titles — a content marketing manager is the same as a marketing content manager. Today we break down some key terms and concepts with our database glossary.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 7, 2019

Consider these statistics ( source ): 43% of people answer cold calls. Whether a customer is seeking product information or educational marketing content , your chatbot can point them in the right direction at the exact moment they need it. Contact ZoomInfo today to learn more about our data intelligence platform.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

FEBRUARY 22, 2021

She’s also a champion of social selling , something more and more sales teams are utilizing in addition to cold calling and predictive solutions. Cold Calling Tip: Write down the objections that keep beating you up on the phone—and then start writing down answers to them. Cold calling does too. Jill Konrath.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

JULY 23, 2020

At ZoomInfo, we contact every lead within 90 seconds of contact. If we miss them, we call up to 7 more times that day. How To Generate Warm Leads Cold calling is a low percentage game. Content that addresses their specific pain points will peak more interest and get more people interested in a product or specific feature.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

OutboundView

JANUARY 19, 2024

Underutilized Phone Outreach : Despite the availability of direct phone lines for cold calling, many inside sales teams aren’t capitalizing on this method. Often, there’s a lack of optimization in terms of quality control, data management, and technology for effective calling. they were spending $70K/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Or job titles—a Content Marketing Manager is the same as a Marketing Content Manager. If you’re ready to prioritize your B2B database , contact ZoomInfo today.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

FEBRUARY 7, 2023

You see that buyers who were initially contacted via cold call spent the most money with your company. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling. Get creative!

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Examples of outbound prospecting include email outreach, social selling, and cold calling. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. According to the featured video on Marc’s YouTube channel, you can expect video content related to all things sales strategy.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Vidyard

OCTOBER 28, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Knee-jerk objections like “I’m busy” or “I’m in a meeting” are often a symptom of what you set up front isn’t different enough and sounded like every other call they’ve heard. Video Benchmarks for Creation and Publishing 1.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Zoominfo

APRIL 20, 2020

Reconsider your gating strategy to offer more content for free so you can seed the market for short and long-term growth. Use marketing techniques like re-targeting and suggested content to keep them engaged. Shift more focus to up-sell and cross-sell opportunities within your existing customer base. They are getting through.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Zoominfo

JULY 12, 2021

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. With Engage, your sales reps are just one click away from knocking out dozens of calls at a time, and its auto-dialer feature (as seen below) allows you to set the interval between calls to catch your breath.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Work Management 130

Zoominfo

JULY 12, 2021

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. With Engage, your sales reps are just one click away from knocking out dozens of calls at a time, and its auto-dialer feature (as seen below) allows you to set the interval between calls to catch your breath.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

Zoominfo

APRIL 26, 2018

The biggest productivity initiatives are taking place in proposal and pitch tracking (78%), better training and onboarding (40%), improving content access and utilization (35%), mobility (34%) ( source ). It takes an average of 8 cold call attempts to reach a prospect ( source ). Thursday is the best day to prospect.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

SalesIntel

FEBRUARY 15, 2024

Traditional prospecting typically involves reaching out through conventional channels such as emails or cold calls. Use Internal Resources for LinkedIn Prospecting and Content Creation The consideration that marketing and sales are two separate teams with two different goals is over. Read More – Zoominfo Alternatives 5.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52