Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

APRIL 16, 2022

Suddenly, cold calling — one of the most challenging parts of sales — got tougher. In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. It’s a way to stand out from typical cold emails and unwanted DMs. This use case is not about mass-produced content ; it’s about trying to scale that personal touch.

Deliverability 133

Deliverability Ad Frequency DemandBase Paid Search Agency 133

Zoominfo

MAY 25, 2022

The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. Or job titles — a content marketing manager is the same as a marketing content manager. Today we break down some key terms and concepts with our database glossary.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 7, 2023

You see that buyers who were initially contacted via cold call spent the most money with your company. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

OutboundView

JANUARY 19, 2024

Underutilized Phone Outreach : Despite the availability of direct phone lines for cold calling, many inside sales teams aren’t capitalizing on this method. Often, there’s a lack of optimization in terms of quality control, data management, and technology for effective calling. they were spending $70K/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SalesIntel

FEBRUARY 15, 2024

Nevertheless, the ability to connect with unfamiliar individuals doesn’t warrant mass outreach efforts. Traditional Prospecting Understanding the nuances between LinkedIn and traditional methods is crucial for optimizing outreach strategies. This ambiguity makes it challenging to accurately assess the impact of your outreach.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Or job titles—a Content Marketing Manager is the same as a Marketing Content Manager. If you’re ready to prioritize your B2B database , contact ZoomInfo today.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. A lead nurture campaign sends them reminders and content to gain more of their interest. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Examples of outbound prospecting include email outreach, social selling, and cold calling. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

MKT1

JUNE 16, 2022

You can get more meetings out of the same number of SDRs when marketing is creating content, automating emails, increasing web conversion, etc. SDRs often try to drive straight to that meeting, when many prospects need to read content, download a resource, or attend an event first. It won’t.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Zoominfo

JULY 12, 2021

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. Seamless Communication Sales reps can definitely multitask, but when it comes to communicating with hundreds of prospects, manual outreach can take its toll. 12% scheduling calls. 21% writing emails.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Work Management 130

Zoominfo

JULY 12, 2021

That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. Sales reps can definitely multitask, but when it comes to communicating with hundreds of prospects, manual outreach can take its toll. 12% scheduling calls. ZoomInfo Engage auto-dialer feature (below).

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

Zoominfo

OCTOBER 21, 2021

Then, from a managerial perspective, think about whether the actual activity and outreach happening from the sales floor is captured to measure effectiveness. What kind of content are they downloading? What content are they engaging with and how can you then use that information to tailor content that matches their interests?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

OutboundView

JUNE 30, 2019

The most reliable B2B contact databases currently on the market are DiscoverOrg and Zoominfo ( recently acquired by DiscoverOrg ). People subscribe to these services because companies like DiscoverOrg and Zoominfo are constantly calling, emailing, and researching to continually keep this information up to date. Database Tools.

B2B Sales 31

B2B Sales Work Management Marketing Management Tools 31

Zoominfo

APRIL 15, 2018

Buyers who were initially contacted via cold call spent the most money with your organization. Lead scoring: Lead scoring is a system in which you assign point values to each lead or prospect based on specific criteria for the purpose of prioritizing leads and improving outreach.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Examples of outbound prospecting include email outreach, social selling , and cold calling. Content Syndication: Placing content, usually to generate awareness about a company’s value proposition, across trade publications.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

APRIL 23, 2020

Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). Watch our 4-part true story of Account-Based Everything: Note: DiscoverOrg acquired ZoomInfo in 2019. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. An ICP is that starting point.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

FEBRUARY 26, 2018

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. They post fresh, useful content daily.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Zoominfo

NOVEMBER 9, 2020

Contents What is a Sales Funnel? Then, from a managerial perspective, think about whether the actual activity and outreach happening from the sales floor is captured to measure effectiveness. Related infographic: Ultimate Guide for Sales Outreach in 2020! What kind of content are they downloading? Consideration Stage.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

FEBRUARY 26, 2018

Recommended Reading: Top 10 Takeaways From the ZoomInfo Growth Acceleration Summit. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. They post fresh, useful content daily.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. This is great for cold calling or cold emailing. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

JULY 17, 2023

Table of Contents What is AI sales assistant software? HubSpot Content Assistant HubSpot Content Assistant is a versatile generative AI that does it all. To get a sound output, explain to the AI what content you want to receive. And here’s the output — a highly personalized sales cold email.

Marketing AI 52

Marketing AI Work Management Marketing Management Forecasting 52

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

JANUARY 4, 2024

You can buy these lists from email database providers like ZoomInfo and Apollo. It might have the best subject lines and call-to-action (CTA) buttons optimized for conversions. But email outreach works best when people receiving your emails can recall your brand. That’s rarely the case with purchased email lists.

Buy 84

Buy Marketing Automation Services CAN-SPAM Work Management 84

Heinz Marketing

FEBRUARY 25, 2019

I think the devastation has been that people believed this and thought that playing on LinkedIn was the same thing as prospecting or going out and Tweeting and making sure that you’re sharing content was the same thing as creating opportunities. Anthony: I’m a content marketer. They’re not the same thing.

Sales Management 81

Sales Management Top of Funnel Cold Calling Conference 81

Zoominfo

DECEMBER 9, 2019

Instruct your sales reps to respond (via a follow-up email for a fresh prospect, or a call to one already in the sales funnel) to trigger events, where customers register particular interest in your product, for example by subscribing to your newsletter, sharing a blog post, or downloading a demo. Are they clear on methods of outreach?

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100