Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. There are no live events.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Only B2B

JULY 7, 2023

It typically contains email addresses, names, work titles, business details, and other pertinent information. In exchange, ask for their contact information, including email addresses, when they download or access the content. Use gated content: Offer premium content that can only be accessed after providing contact information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration. Co-invest in sales reps: Channel partners always want more salespeople, but those cost money. Amplified reach.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Trade Press Services

SEPTEMBER 4, 2023

Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. I asked each person to confirm receipt of rescheduling information.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 127

Social Media Media Blogger Co-Registration 127

Top Rank Marketing

AUGUST 14, 2023

I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. Or you might meet someone from a vendor or an agency during the many networking events.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. Sales uses a CRM … but the marketing automation system might not integrate. Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy. Registration interface. Pay attention to the features each platform offers.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Be open for adapting to unpredictable events. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. It will be essential to gauge customer information in other ways–especially since third-party cookies will end by Q3 of this year.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 90

Webinar Metrics Enterprise Management Budget Programs Work Management 90

Hubspot

AUGUST 20, 2019

Next time you're going to an event, ask yourself: “Who do I want to meet, and why?” Certain event registration platforms like Eventbrite show the event's attendee list on the registration page. I’ve met tons of great people at events who have since become familiar faces at other industry events.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

LeanData

JUNE 18, 2018

Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018. SUNNYVALE, Calif.,

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

markempa

JULY 1, 2013

They like to get their information from a personality that inspires.”. Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Sales professionals use these events to gauge the interests of their leads.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Convince & Convert

MAY 7, 2013

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

KoMarketing Associates

JUNE 12, 2018

Search ad listings have also expanded and evolved over the past several years to incorporate information that encourages users to click, such as company reviews, delivery time estimates, available promotions, and easy-to-navigate site links. – form/registration. Kelly (@_KellyDubs) June 7, 2018. What are your goals? SearchLove.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

thePoint

FEBRUARY 27, 2020

The price you are paying is for all that promotion – and promotions are usually over-delivered as they want to ensure you you have the expected number of registrations. already well-recognized as a strong source for independent information) and you can promote internally and can supplement with paid media placements.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Individual Event Donations.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Content Marketing Institute

SEPTEMBER 3, 2018

Your plan for gathering this performance information. e-books, our blog, webinars, co-registration opportunities, etc.). We do track our social growth, which allows us to look at trending and anecdotal information on where we are getting the most shares and social conversation. What topic brought them to CMI (e.g.,

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

KEO Marketing

MARCH 21, 2017

The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Registration for the event is $20 for Arizona Technology Council Members and $35 for non-members. For more information, visit [link]. ##. Interested?

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

ConvertKit

DECEMBER 4, 2019

Please bear in mind that this article is providing general information and this article does not create an attorney client relationship between you and I. To qualify for registration, a trademark owner must use the trademark “in commerce.” It just means you have a defense in the event someone alleges you have infringed their work.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ There is probably no reason to visit your site except to get basic contact information or to confirm your services. A digital business card. Mine is down below.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

ConvertKit

JANUARY 22, 2021

Have you been waiting to launch an informational product because you think you don’t have a big enough list? Launching an informational product takes some thinking ahead. He put up a simple landing page and a pre-registration form using ConvertKit. In this case, Flynn had proof of concept by previously selling workshop events.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

SnapApp

DECEMBER 13, 2018

Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. This strategy might not yield massive registration numbers, but it means that the people who do register for your webinar will be higher quality leads.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48