Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Heinz Marketing

JULY 26, 2022

Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Or another event that you’re driving registration for? Co-host or sponsor an event. Cross-promote different resources and events. Have a new high-value piece of content you want to promote to your audience?

Advertising Agencies 87

Advertising Agencies Planning Co-Registration Bundling 87

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 240

Trends Marketing AI Co-Registration Merchandising 240

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! Case studies, research, surveys – we are constantly surrounded by amazing insights. 1 SMX West. January 30-31, 2019. Link: [link].

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ I’ve been a fan of Andy’s ever since catching him at a conference a couple of years ago. Bloggers are using more video, more images, more research, more collaboration.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. It is entitled, “Getting Back In The Game.”.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here. Visit mpb2b.marketingprof.com to learn more! to 9:15 a.m.

B2B Marketing 122

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 122

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Started in 2003, Dreamforce has grown into far more than just a conference — it’s an experience like no other. Attend sessions, workshops, and keynotes, and get inspired by expert insight and research. Salesforce co-founder Parker Harris celebrates three “golden hoodie” Salesforce administrators at Dreamforce.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Read on to discover our favorite candidates for a live webinar platform, divided by category for easy research. The live attendants were also more … well … attentive. Image source.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. I think some of the research that we’ve been finding at the Tilt, and I’m gonna share as well, is less is more.

B2B Marketing 93

B2B Marketing B2B Paid Search Agency Co-Registration 93

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Researching. I do thorough research, deciding what to include and what not to, and distilling the ideas into an easy-to-understand article.

Process 111

Process Lead Ranking Content Marketing Planning 111

Launch Marketing

FEBRUARY 15, 2018

Webinars are especially appealing to new prospects in the early research and education phases of the buyer journey. For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. Add new leads to the top of your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . You could begin making plans to attend or sponsor a safe(ish), COVID-19 compliant conference, but that would require budgeting a significant sum of money to implement adequate safety precautions.

Conference 89

Conference Co-Registration Content Webinar Metrics 89

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Also, review the number of contacts receiving no emails in the last month and research why they aren’t receiving any emails? a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Sword and the Script | B2B

MARCH 29, 2022

B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. Omnichannel in this report refers to all the digital channels that became paramount during the pandemic – tools like webchat and video conferences. Customer marketing is often an afterthought aside from an annual user conference. 24/7 support.

Paid Search Agency 69

Paid Search Agency Research Marketing Management Co-Registration 69

Online Marketing Institute

JULY 31, 2012

Conference/Meeting. Press Conference. Conference and Convention Centers. Registration-related Products. Mobile Content. Paper Merchants. Production Software. Publication. Publishers Representative. Publishing Solutions. Reader Service and Lead Generation. Reprint Services. Video Marketing. FOLIO: mediaPRO. Board Meeting.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Online events – webinars, podcasts, virtual conferences – are just as effective in growing your audience and giving them a taste of your expertise. Improve your SEO ranking.

Consulting 126

Consulting Work Management Marketing Management Webinar Metrics 126

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> An easy example of this is research reports.

B2B Marketing 67

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 67

KoMarketing Associates

MAY 2, 2017

Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year previous, and 67 million Americans reported that they listen to podcasts monthly, which is an increase of 14 percent in one year, according to Edison Research and reported on by Convince and Convert. Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Author: Anastasia Pavlova Last week, I attended the #FlipMyFunnel conference in Atlanta. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Laying the Right Foundation. It’s More Than Marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

BenchmarkONE

NOVEMBER 23, 2018

You can (and should) gate content like white papers, reports, videos, and research. According to Sales for Life , 77% of B2B buyers did independent research before talking to a salesperson. The best types of reports involve original research and actionable suggestions. A simple post to the webinar registration page works fine.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Gartner revealed research showing there are 6-10 people involved in a purchasing decision. Buying is a team sport, especially in the enterprise.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Research from last year shows that these two channels are considered the most effective top-of-funnel demand gen tactics by B2B marketers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data.

Planning 101

Planning Content Marketing Enterprise Management Work Management 101

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Gartner revealed research showing there are 6-10 people involved in a purchasing decision. Buying is a team sport, especially in the enterprise.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. However, research statistics aren’t sufficient. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

OCTOBER 29, 2012

For instance, if you host a conference or another type of marketing event and want to create a workflow for the leads you drive from it, you might upload that list and add it to the workflow on its own. Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Hubspot

JANUARY 26, 2012

Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Or maybe you are speaking at a conference? Industry Research. If you publish an industry report based on proprietary research, consider including a link to it in your email signature.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28