Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 4 Dr. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 71

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 321

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 321

The Marketing Blender

APRIL 5, 2022

You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. Content marketing can include podcasts, videos, ebooks, free courses, white papers, articles, and more. How to find a fractional CMO for your business.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Biznology

APRIL 10, 2017

As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. Explainer videos can start a conversation. Explainer videos can start a conversation. Probably not.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Catch up with her latest writings, videos, webinars and more here.

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. Simon Sinek: Start With Why Video Source: TEDx Talks According to John, if you could only listen to one, it should be this one. If you enjoy that, his next book on leadership is even more profound.

Lead Ranking 178

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 178

Marketri

DECEMBER 11, 2023

Marketri’s evolution has mirrored the broader marketing industry as we embraced video marketing, AI, and automation technologies, recognizing their potential to revolutionize content creation. The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Top Rank Marketing

JULY 21, 2023

MarketingProfs How is the Role of the B2B CMO Changing? SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S. MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

Contently

OCTOBER 11, 2022

For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. The first is their budget.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Onalytica B2B

AUGUST 31, 2017

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 22, 2021

of CMOs total marketing budget when asked: “How is your total marketing expense budget for the current fiscal year being allocated to or spent on each of the following marketing programs and operational areas?”. Video content remains on the top of this list, at #1, for the second year in a row in this report. . Final Thoughts.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

NOVEMBER 15, 2021

As we move into 2022, digital marketing trends such as more widespread adoption of marketing automation , the massive shift to video marketing , and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down. Obvious answer: they’re thought leaders in the industry.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

The Marketing Blender

JUNE 5, 2024

” – Daisy McCarty, Fractional CMO and Cohost of The Marketing Blender Show Know Your Ideal Customer Before you can generate demand, you need to understand who you’re generating it for. Data-driven insights are highly valued by B2B audiences and can establish your brand as a thought leader. What motivates B2B buyers?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. The CMO role came up and I’d said, “I’ll take it.”

Storytelling 57

Storytelling CMO Advertising Agencies Custom Publishing 57

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. For over two decades Neil has been providing consulting and thought leadership to the business and marketing community. NeilPatel Neil Patel Co-Founder, NP Digital .

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Heinz Marketing

MAY 6, 2020

Last Friday at both CMO Coffee Talks we shared extensively about video as an asset, a competitive advantage and a near necessity in the modern, real-time sales and marketing toolbox. Video is our key to leveraging and celebrating it moving forward. Instead of writing an email, record a short video.

Video Marketing 95

Video Marketing Urgency Marketing CMO Business 95

EveryoneSocial

MARCH 15, 2021

In fact, 82% of consumers are more likely to trust a company whose CEO and leadership team engages on social media. Having a strong personal brand can often lead to being an established industry thought leader which can lead to speaking opportunities, partnerships with other companies, and amplifying the achievements at your company.

Examples 102

Examples Personalization Brand Identity Branding 102

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

SEPTEMBER 14, 2017

Video has become an important part of our DNA at Terminus. Video is a channel that allows our sales team to personalize their outreach in powerful ways, and to put a face to what otherwise could feel like a cold outreach or sales process. Recently a sales leader asked about the ROI of video and I was surprised by the question.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. Found these views interesting?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

ViewPoint

JULY 26, 2018

Of course, one of the main reasons for doing the podcast is that the company wants to establish a thought-leadership position for the CMO and the company. Instead, podcasting can create a position of thought-leadership in months. Testimonials are important today as each is thought of as a product/service review.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Adobe Experience Cloud Blog

JUNE 16, 2017

However, the blocker is not designed to block all ads—just “unacceptable ad types” like prestitial ads, popups, and auto-playing videos. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

B2B Marketing Directions

AUGUST 13, 2023

The three most frequently identified techniques were: In-person events (60%) Video (59%) Thought leadership content (57%) The two marketing techniques deemed to be most effective by B2B marketing leaders were in-person events (21%) and thought leadership (20%).

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Randy Frisch, President, CMO, and Co-Founder, Uberflip. Tyler Lessard, vice president of marketing at Vidyard , takes personalization to a new level every day of his professional life, from videos to emails. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

B2BMarketing.net

MARCH 11, 2024

Educate business leaders on the value that marketing can bring According to one roundtable attendee, the challenge his team faces is around changing the perception of what marketing is there to do, and communicating that value clearly to the senior leadership.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Biznology

SEPTEMBER 10, 2015

Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

ClickZ

MARCH 14, 2022

Through the company’s ‘ We All Win ‘ Superbowl marketing campaign, Microsoft was able to include all users in video gameplay through the Xbox Adaptive Controller. What stood out was how P&G has embodied its roots, inclusion, and advocacy through its leadership as well. ‘ Q2. appeared first on ClickZ.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. If a HealthTech company is overly focused on its product and not the market , a CMO might lose the battle early. . John Farkas explains in this video.].

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62