The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. Online Advertising. Mobile Marketing. What Are Digital Marketing Plans? Reputation Marketing. Social Media Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

ClickZ

MARCH 14, 2022

After realizing there was a need for adaptive gaming controllers to meet the needs of gamers with physical disabilities or limited mobility, they created an adaptive control with touchpads instead of buttons and bright colors for the visually impaired. Michael Collins is CMO and Managing Director of CFA Institute.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

MAY 30, 2017

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising. Jay Baer’s CMO Blueprint for Account-Based Marketing. We Are Social’s Digital Yearbook. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. View the full report. View the full report. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. billion use social networks from a mobile device. The CMO Survey ). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

MARCH 29, 2013

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our Google+ Page. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

Directive Agency

APRIL 25, 2019

Read one of her top pieces here about how Reddit adds more performance tools to attract direct response advertisers. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Martin Swant. Martin Swant is a technology writer for Adweek. Kerry Flynn. Erin Carson. Karissa Bell. Taylor Lorenz.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Marketing Insider Group

APRIL 18, 2013

Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. CMOs see the need to define the vision and path to real marketing transformation. Because business innovation cycles have sped up.

Paid Search Agency 100

Paid Search Agency CMO Work Management Marketing Management 100

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. That’s just advertising.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Social Media 141

Social Media Activities Media Skype 141

Marketing Insider Group

AUGUST 20, 2014

They should be able to talk about why it’s important in today’s digital + social + mobile world. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. advertising that attempts to interrupt the content people want) to help connect your brand to its audience.

Content Marketing 100

Content Marketing Planning Paid Search Agency Enterprise Management 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Paid Media : Paid advertising or sponsorship opportunities such as TV commercials, radio/print ads, conference sponsorships. Paid Social Media : Paid advertising via social media channels such as FB, Twitter, LinkedIn, Instagram paid ads.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Marketing Insider Group

FEBRUARY 25, 2015

Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. Advertising is what consumers tune out.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Search Engine Advertising – immediate visibility controlled messaging, ability to test and refine quickly. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

LEADership

AUGUST 19, 2015

A good example Bough cites is that of 3 corporations—P&G, Kraft and Unilever—that embraced television as a medium of advertising and marketing at a time when radio was the tried and tested (and far less expensive) medium. If you enjoy reading this CMO Spotlight series, please share it. that allows these brands to stand out.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

LiveRamp

MARCH 18, 2019

They developed ordering mechanisms across multiple platforms including mobile,Twitter, voice, and smart watches. Brand Innovators’ interim CMO, Ted Rubin, sees this relationship with consumers as a two-way approach. To create successful campaigns, Machado keeps customers front and center in the ideation.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Digital Marketing World Forum

DECEMBER 18, 2019

Understand the Brain to Build a Strong Brand Experience and Culture by Annemarie Joosen, CMO at Marktplaats was a hugely popular session! Social Media heavyweights, Twitter took part in a fireside chat ‘The Power of #Culture on Twitter’! We’re talkin’ #Culture on Twitter! Hats off to Oisin!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Content Standard

NOVEMBER 1, 2018

Surely this is what every CMO dreams of? “Today, chat isn’t yet being perceived as an engagement driver, but more of a customer service operation,” writes Yinon Horwitz , co-chair of the Interactive Advertising Bureau’s Messaging Work Group. Harnessing Chatbots for Marketing Strategy.

Planning 82

Planning Paid Search Agency Marketing & Strategy Copywriting 82

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Don’t limit yourself to the top five social networks either.

Social Media 52

Social Media Work Management Marketing Management Class 52

ClearVoice

MAY 28, 2020

The Wall Street Journal’s CMO newsletter written by Nat Ives reported that PepsiCo increased sales in the first quarter as people stocked up on snacks to shelter at home. CMO reported that products can also be bought bundled in themes like “Rise & Shine” and “Workout & Recovery.”.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Martech Advisor

FEBRUARY 3, 2020

SuperBowl TV ads are still relevant in the age of streaming, “ Despite the broader changes in advertising and TV, the Super Bowl is one of the last true mass marketing events. ” What we liked: The advertisement stirs up emotions and gets audiences to shed a tear. Hyundai’s Smaht Pahk. Campaigns produced in-house.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Marketing Insider Group

FEBRUARY 16, 2012

But as Danielle Sacks said in the Fast Company magazine article The Future of Advertising , “Digital will f-ck you up!”. But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? Twitter is unfiltered and it’s real time.”

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

Litmus

OCTOBER 27, 2021

Nate Skinner (Global SVP of Marketing, Oracle Advertising and CX) sat down with our CMO Melissa Sargeant to discuss the challenges and opportunities in today’s ever-changing landscape. That way—once your templates are optimized for Dark Mode and mobile styles —all that’s left is adding copy and imagery into the email.

Privacy Protection 90

Privacy Protection Work Management Deliverability Privacy 90

Hubspot

FEBRUARY 17, 2013

There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. Marketers can expect this deal to bring powerfully targeted advertising capabilities fueled by social data.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Adobe Experience Cloud Blog

MARCH 19, 2018

Digital, social, and mobile technologies have dramatically changed the world we live in. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop advertising if you can’t measure click-throughs. And no function has been more disrupted than marketing. How are you doing?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Martech Advisor

APRIL 9, 2020

Nielsen's recent study showed that social distancing and staying home could lead to a 60% increase in the content people consume (especially on mobiles). This means understanding users' mobile journeys is a great way to identify and tailor experiences that fit the changing lifestyle and purchase decisions. Happy Easter!

Campaigns 59

Campaigns Work Management Paid Search Agency Marketing Management 59

Exo B2B

MARCH 16, 2017

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.). Twitter account: @MichelleBlanc Website / blog: [link] Senior Partner Analyweb inc. Digital Identity – Structured and extensive presence in search engines.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Content Marketing Institute

JANUARY 15, 2018

Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. Jamie Glass, CMO and president, Artful Thinkers. Rich Harris, founder and CMO, insomniagraphix. Advertising & Public Relations. Camel-like.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Directive Agency

APRIL 25, 2019

Read one of her top pieces here about how Reddit adds more performance tools to attract direct response advertisers. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant. Martin Swant is a technology writer for Adweek. Kerry Flynn.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. iLoop Mobile. PJA Advertising & Marketing. If anyone has more accurate info, feel free to share it.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100