Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script | B2B
APRIL 30, 2024
He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. But where did that statistic actually come from?
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