SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Convince & Convert

FEBRUARY 25, 2016

Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s media outlet, GeoMarketing.com. How Yext’s recent Google integration has changed the game for your company. How Google has let you down and you may not even know it. The importance of a passionate CMO. For us, it’s like an ongoing stream.

Business 93

Business CMO API Custom Publishing 93

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ). One out of six identified Google+ or SlideShare. But they make up 11% of the workforce in B2B services. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. ” People who work with you are more likely to give you that honest feedback than a random reader. But sometimes it feels a little bit hollow. Which lends itself to great performance.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. On Google+ or LinkedIn?

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

KoMarketing Associates

MARCH 7, 2013

Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. .” Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SnapApp

AUGUST 22, 2017

Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . In 1998, Google was officially introduced as a search engine, but back then it wasn’t the go-to search tool we know it as today. White Papers and PDFs.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

The ABM Agency

JANUARY 15, 2021

While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up. Example: Bombora.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Heinz Marketing

MARCH 21, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Doug Bell, CMO, Chief Marketing Officer at LeanData.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

Contently

JANUARY 30, 2017

If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. Facebook accounts for over 40 percent of all traffic to publisher sites, eclipsing Google. On any other social network, it’s a crapshoot that people will accurately provide that information. On LinkedIn, it’s pretty much required.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Leadspace

APRIL 5, 2017

You could supplement that information with a Google search and by sifting through LinkedIn profiles, and then piece it all together for a reasonable-ish picture. But ask yourself this: if someone wanted to get to know you, would information from a form fill, a look at your LinkedIn profile and a Google search do the trick?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Content Standard

OCTOBER 3, 2014

These objectives include particular focus on increasing brand visibility and driving more quality sales leads, according to Starfleet Media’s latest white paper, the 2014 Benchmark Report on B2B Content Marketing and Lead Generation. Register for the Content Standard Newsletter for more content marketing news and insights.

Traffic 40

Traffic Content Marketing Content Advertising Benchmark 40

ClearVoice

APRIL 23, 2020

For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. White Papers. Start with Google and follow the rabbit trail to the person’s LinkedIn profile. Blog posts. Buyer’s guides. Buyer personas. Case studies.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Total circles you are in. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 61

Impressions Lead Scoring Lead Ranking CMO 61

Varicent

APRIL 20, 2017

In the clever model devised by Terminus CMO Sangram Vajre, you can see that, from the outset, the “content” needs to be personal. Here’s the “flipped funnel” ABM model devised by Sangram Vajre, CMO of Terminus and founder of the #FlipMyFunnel community. We have a relationship with these accounts. Source: Vidyard. It’s conversational.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Google alerts pull a wide variety of information to you.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Sales Lead Expert’s Learning Center. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Integrated B2B

MARCH 3, 2014

First, what do my CMO clients think of brochures? Best practice guides are essentially a spin on the white papers used by know-how based companies to demonstrate their domain expertise. They are typically produced in a format that resembles a printed brochure, so they are more attractive and better-structured than a white paper.

Trade Show 40

Trade Show B2B Ideal Customer Profiles Paid Search Agency 40

Heinz Marketing

SEPTEMBER 7, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? Here’s How One is Pivoting and Winning” and I am joined by Wendy White , VP of Global Marketing at Egencia.

Top of Funnel 90

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 90

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? Instead what I do, is I go Google them, or I go to their website. I’m going to Google you. We do white papers and webinars. It’s what I plug into my car. Paul Roberts: Right.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Featured Snippets in Google Search.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. In addition, Contently’s SEO Story Ideas tool generates story concepts that are more likely to rank on Page 1 of Google and align with your full-funnel strategy. Develop Workflows for Relevant, Quality Content.

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

ClickZ

AUGUST 16, 2022

In 2020, Google announced that it would be working to make third-party cookies obsolete. The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. Serial entrepreneur, author, and CMO, Michael Brenner points out that you want your content to offer value.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Webbiquity

SEPTEMBER 4, 2012

A great CMO needs to take risks an try new things, while also ensuring that the entire marketing team understands that risk and polarization are accepted and encouraged for the success of the business.” ” eBooks and white papers are complementary. ” You have to ask for leads. The book has its minor flaws.

Social Media 100

Social Media Media B2B Lead Scoring 100

Heinz Marketing

MAY 11, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Kevin Marasco is the CMO at Zenefits. And so the idea of sort of the venerable marketing qualified lead and the fact that demand marketers are often measured by how many people they get to fill out forms and to request white papers. How you doing?

Top of Funnel 83

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 83

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. The business case for a strong CMO-CIO partnership: A guide. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Porch Group Media

JUNE 29, 2021

Google Research ). Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in-store visits by customers. Think With Google , 2021). The CMO Club ). Think With Google , 2021). The CMO Club ). Omnisend , 2020). Omnisend , 2020). Marketing Week ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Heinz Marketing

MARCH 6, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! He is the Commercial Excellence Practice Leader, longtime CMO, from a number of different roles in companies. But Rishi, thanks so much for joining us.

Top of Funnel 101

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 101

Webbiquity

DECEMBER 30, 2013

9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Writing that “The Google URL builder was developed to support this problem. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But then I saw Google Live once again. So I think that’s pretty amazing.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Vidyard

SEPTEMBER 5, 2014

With the CMO set to gain more spending power than the CIO in the next few years, executives are placing increased scrutiny on content marketing efforts and there’s a lot more pressure for you to justify your spend on video campaigns. ” or “download our white paper”). “watch a product demo!”

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

SEPTEMBER 22, 2015

Further, the CMO Council showed that a majority of marketing executives believe visual assets will only grow in importance in the future. White papers, product brochures, data sheets and video descriptions of products are all pieces of content that are typically well-received by the B2B buying audience.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120