Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. This tendency, too, has increased as a result of the pandemic.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Heinz Marketing

MAY 16, 2022

I will see that and we’ll either ask it for you or bring your comment or question into the show and make this a little more interactive. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. You’ve been in-house as an operational CMO.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. So what does a CDO do?

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. There will be 20 sessions in all! Fast Forward offers answers.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

B2B Marketing Traction

MARCH 8, 2012

I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO? ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. In the article Caldicott talks about a brand’s likeability factor.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

Content4Demand

NOVEMBER 5, 2021

Intent signals emanate from buyers’ interactions with content. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.” How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Seismic

OCTOBER 1, 2020

Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Martech Advisor

DECEMBER 17, 2019

Leaders in today’s B2B marketplace are increasingly challenged with combining digital accessibility and the value of human interaction. New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Nuvi

OCTOBER 14, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation Management at Forrester Conference. Alexandra Morehouse, CMO, Banner Health. REDWOOD CITY, Calif. The session will be held at the event on Thursday, October 17 in San Francisco. WHO: Joe Fuca, CEO, Reputation.com. San Francisco.

Banners 40

Banners Enterprise Management CMO Forrester 40

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. appeared first on Marketing Interactions. Read that again. This is a finding from The Power of Provocation Report.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley’s CMO, Clay Stobaugh, mentioned that they’re focused on sponsored updates and sponsored Inmails, since they are getting amazing click-through rates. He’s just focused on leads and getting people into the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. It is a mapping of all the internal processes taking place with a view of buyers having internal interactions with an organization.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Could it be joint ownership between two departments?

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Are you a future-ready marketing leader? Marketers Need to Evolve.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. It has already made a huge difference in the way brands interact with consumers, and on how marketing strategies are managed.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

ClickZ

OCTOBER 18, 2019

Per Derek Slayton, CMO at Terminus: “The Account Graph is how we automatically provide each of our customers with their own Account Data Platform that is embedded into their instance of the Terminus solution. Terminus B2B Account Graph Visualization. The global ABM market is predicted to grow from $652 million in 2018 to $1.2

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Porch Group Media

OCTOBER 9, 2019

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these teens frequently, with 70% using these channels more than once a day.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Adobe Experience Cloud Blog

MARCH 7, 2017

The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117