Martech
MAY 10, 2022
When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.
6sense
JULY 17, 2017
In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.
6sense
AUGUST 24, 2017
The Forrester Wave naming us the leader in the space completely validated my instincts. We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way.
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