Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Heinz Marketing

APRIL 24, 2020

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. What if she asks how many qualified leads that event generated for the sales team? Why are lead sources important?

Lead Ranking 97

Lead Ranking Lead Scoring Sales Qualified Leads Leads 97

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show.

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

6sense

JANUARY 3, 2022

Omnichannel: Personalize messaging across all channels and platforms, including online ads, nurturing campaigns, marketing assets, sales team talk tracks, and of course, your website. . 6sense CMO Latané Conant recently shared this information at our annual Breakthrough customer conference.). This means….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Content4Demand

AUGUST 17, 2021

The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. Each type of intent tells you something different and can be used to direct your next steps in an informed and more effective manner.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Envy

JANUARY 28, 2018

Reading time: 7 very informative minutes. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Heinz Marketing

MARCH 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Now it’s time for sales to step up. Here’s why.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Most revenue teams don’t leverage ABX, which means the most valuable information they need to find the right accounts at the right time remains hidden to them, anonymized in what we call the Dark Funnel. Only 60% of sales reps meet quota.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SmartBug Media

SEPTEMBER 6, 2019

So how can you intercept these potential new clients, insert yourself into that journey earlier on, shorten your sales cycle, and get ahead of your competitors? Shorten the sales cycle and identify which buyers have demonstrated an active interest in your product or service before they reach out to your competitors.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. "Simple Content Creates Quality Leads!"

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

JANUARY 23, 2017

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. For example, people who read this article are expressing some level of interest in “intent data.”.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." " Ardath Albee. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

ClearVoice

APRIL 11, 2019

These factors include demographic information, patterns of behavior, motivation and goals. Customer success and sales teams are especially valuable during a buyer persona exercise. Lead-scoring behaviors will also offer valuable insights. A blog post for a CMO will be strikingly different from a resource for a marketing manager.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. They're built over, legacy, historical reasons, sales leaders, C-Suite have ideas about who they'd like to have as accounts, etc.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Adobe Experience Cloud Blog

JANUARY 20, 2015

Many leading brands that are launching initiatives are going in this direction, like Marc Mathieu’s Project Sunlight initiative for Unilever. Jim cites an example from Skype, whose goal was to show the human impact of people connecting through their technology. It’s where so many of the leading brands are going and have gone.

CMO 48

CMO Skype Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Going back to the soccer example, simply stating that Johnny scored a lot of goals this season doesn’t provide much context. Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. Back up your success with metrics.

Peer-to-peer 48

Peer-to-peer Lead Ranking Lead Scoring Thought Leadership 48

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Collaborate with Sales & Customer Success Teams Define Your Ideal Customer Profile A. Validate Your Assumptions With Sales Team Input D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

LeanData

SEPTEMBER 5, 2017

So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. But relatively little thought is given to handling lead data after it’s been captured. You just spent all that time, money and effort collecting those leads. You just spent all that time, money and effort collecting those leads.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

MAY 8, 2015

And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. We all know that data is not sexy.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team. Content Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team. Content Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Think right time, right information.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not lie.

Social Media 48

Social Media Media Work Management Marketing Management 48

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) On the first sales call, the sales person should ask the lead, “How did you hear about us?”

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. When it comes to Sales, we know that the lifeblood of this organization includes the forecast and getting numbers on the board.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Heinz Marketing

MAY 28, 2018

About three years ago now we started producing a weekly radio program called Sales Pipeline Radio ,(live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Work Management 51

Work Management Enterprise Management CMO Marketing Management 51

LeanData

SEPTEMBER 5, 2017

So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. But relatively little thought is given to handling lead data after it’s been captured. You just spent all that time, money and effort collecting those leads. You just spent all that time, money and effort collecting those leads.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100