Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Martin Swant. Martin Swant is a technology writer for Adweek.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

LEADership

AUGUST 19, 2015

It’s not just mobile marketing though, but an integrated approach of multi-channel brand marketing across digital, social, mobile, app marketing, gamification, print, inbound, outbound, direct marketing, etc. If you enjoy reading this CMO Spotlight series, please share it. Let’s discuss on my blog.

CMO 40

CMO Advertising Agencies Work Management B2B Thought Leadership 40

Marketing Insider Group

JANUARY 29, 2013

This calculates the financial return of the company’s investment in all marketing activities. The cost side of the equation must include ALL marketing programs, salaries and expenses. The return side of the equation must show direct marketing contribution to revenue. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant. Kerry Flynn.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Ambal's Amusings

FEBRUARY 18, 2010

Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Funnelholic

NOVEMBER 4, 2015

Want to learn more about expanding the new frontier of account-based marketing? Today’s author: Sangram Vajre is the co-founder and CMO of Terminus , a B2B account-based marketing company. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. A responsive customer support Twitter account? Integrate social media activities with your CRM system.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421. Top42 Content Marketing Blogs.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think?

PR 160

PR Social Media Paid Content Media 160

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Kathy Klotz-Guest. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

FEBRUARY 9, 2016

Email is viewed as the most effective digital marketing tactic for customer retention purposes. But while 56% of marketers viewed email as an effective retention tactic, just 8% said the same for mobile advertising. ( Direct marketers say email has the highest ROI of any marketing tactics. The CMO Survey ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Jay : This is the one where Jar-Jar Binks learns Twitter. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. Whereas, think about Twitter consumption.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

JULY 26, 2010

Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). June 8, 2010. We’ve Got Algorithms.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

PureB2B

MARCH 28, 2017

Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Big data has given marketers the opportunity to readily find out more about their target audience. Optimized Marketing Channels.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations. “Am Links and Resources.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

accelerate agency

FEBRUARY 26, 2023

Social media marketing Social media provides great visibility for SaaS content, whether it’s blog posts, videos, or infographics. But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Social media marketing Social media provides great visibility for SaaS content, whether it’s blog posts, videos, or infographics. But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Social media marketing Social media provides great visibility for SaaS content, whether it’s blog posts, videos, or infographics. But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. For 100 years, marketing and advertising was the same thing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48