Martech

NOVEMBER 16, 2023

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. So what’s in it for them? “It’s

Differentiation 103

Differentiation Brand Identity Branding CMO 103

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. A fireside chat with the remarkable Ann Lewnes , EVP & CMO of Adobe.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Martech

APRIL 29, 2024

Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand). 84% find personalized birthday offers to be “cool.” Customers also have different preferences for how personal brands get. 63% will pay more to shop with brands they’re loyal to.

Privacy 117

Privacy Ad Building Brand Identity Branding 117

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Contently

JUNE 14, 2017

As CMO Jamie Moldafsky said last month at Collision 2017 , “We have to rebuild trust with our customers. ” During the conference, I interviewed Moldafsky to find out more about how Wells Fargo is tailoring the customer experience and why last year’s scandal has sparked a renewed focus on content. .”

CMO 155

CMO Marketing AI Video Marketing Trust Marketing 155

Martech Advisor

AUGUST 27, 2019

If you’re ready to make room at the conference table for your new CMO, the first step may be to build a protocol and best practices around harnessing your current customer data. So, the consumer is your new Chief Marketing Officer. Granted, it won’t happen overnight.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses.

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. As I have said at a variety of marketing conferences, events, and webinars in recent times – “It’s a great time to be in B2B marketing – enjoy!”

B2B Thought Leadership 219

B2B Thought Leadership Lead Ranking B2B Marketing Planning 219

Marketing Insider Group

APRIL 25, 2013

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

6sense

JANUARY 3, 2022

Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts. But what about your company? .

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Martech

APRIL 20, 2022

I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If

Advertisements 112

Advertisements Advertising Privacy Ad Exchange 112

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll The Revolution Is Now. They often experience: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Martech

FEBRUARY 19, 2024

The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring.

First-Mover Advantage 112

First-Mover Advantage Terms and Conditions Work Management Loyalty 112

Martech

JANUARY 10, 2024

He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum.

Marketing AI 100

Marketing AI eCommerce Peer-to-peer CMO 100

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 45

CMO ROI Social Media Viral Marketing 45

Martech

DECEMBER 20, 2023

Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews everyone from marketing legends to rising stars.

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. But the majority of both groups also listed the CMO as a digital marketing leader.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. We do what we’re asked to do and yet the vast majority of CEOs are unhappy with the job being done by the CMO. Or a billboard.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Martech

DECEMBER 5, 2022

There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A popular and frequent MarTech writer , you can also read his personal blog here. Email marketing isn’t easy. followers) LinkedIn: JustineJordan (2.6K followers).

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. She’s also a globally renowned keynote speaker at conferences and specializes in B2B marketing. “ Organization: Exit Five. followers).

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

Anyword

APRIL 25, 2024

Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. Pavilion’s CMO Summit Why we loved it : Pavilion packed the day with insightful content tailor-made for busy CMOs and executives. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. As long as we are getting our work done and hitting our goals, everyone should be able to have a good balance between their personal and professional lives. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Super smart.

CMO 67

CMO Work Management Allocation Peer-to-peer 67

Top Rank Marketing

NOVEMBER 8, 2023

Stay on top of the latest technologies and changes in the industry (obviously), but also make a concerted effort to *show up* and network at industry conferences (speak if possible!) Kristine Naltchadjian Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc. Try to write for industry publications.

B2B Marketing 123

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 123

Versium

OCTOBER 3, 2022

Speakers: Chris Matty, co-founder + CRO of Versium | James Lamberti, CMO of SalesIntel.io While conferences, happy hours, and other in-person event planning is still familiar after two years, have you noticed that parts of your process or team might be rusty? Events are back, and in full swing!

Campaigns 52

Campaigns Ad Building ROI CMO 52

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The Boundless Digital Invention vision outlined at Optimizely’s conference might seem like something nice to aim at one day. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Digital Experience Platform 91

Martech

AUGUST 30, 2022

Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. When customers see this exchange, they will consider sharing more information to get more personalization and better services. It all comes back to experience.

Ad Building 102

Ad Building Privacy Ad Exchange Brand Identity 102

Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Personally I found this anything but surprising. All the good marketers I’ve ever known have been disciplined, strategic thinkers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

SalesGrape

SEPTEMBER 17, 2023

Instead of casting a wide net, ABM allows companies to personalize their messaging and tailor their campaigns for each individual account. Personalized customer experience: With ABM, companies can create tailored content that resonates with the specific needs of each account, leading to stronger relationships with customers.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. Digital products — personal and professional offerings that fuel digital experiences — should be the center of marketing efforts. More from the MarTech Conference >> Moving to product analytics.

Analytics 102

Analytics Allocation Product Work Management 102

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Don’t do it.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Ashif Dhanani, CMO, Macquarie Telecom hits the nail on the head, “ The idea of failure does not align with the need to have defined KPIs with milestones and targets.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Hubspot

JANUARY 4, 2021

If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones.

Trends 101

Trends Marketing AI Work Management Planning 101

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 201

Work Management Marketing Management Advertising Agencies Storytelling 201

Martech

DECEMBER 8, 2021

I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). No, we’re not back to normal.

CMO 89

CMO Conference Internet Marketing Work Management 89