Hubspot

JANUARY 31, 2014

After all, these people just opted in to get even more email delivered to their already cluttered inboxes. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages. You know how the associates in retail stores usually give you a friendly, "Hi!

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

JULY 26, 2011

L – Landing Page. Landing page optimization is one of the most important components of a successful email marketing campaign. Landing page optimization is one of the most important components of a successful email marketing campaign. Landing pages should be uncluttered and have a strong call-to-action.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

APRIL 29, 2014

CTA confusion is a real thing, which is why it''s common to preach only using one primary CTA per page. For instance, if the goal of your homepage is to drive more MQLs through RFP requests, go ahead and put more than one RFP CTA on there -- even if they''re totally different RFP CTAs that lead to totally different RFP request landing pages.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

MAY 6, 2014

Lower opt-out/unsubscribe rates. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

OCTOBER 31, 2012

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. You can uncover customer preferences, change perceptions about your company's thought leadership, and, because the poll results page is exclusively yours, your brand is all users see there. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

AUGUST 13, 2014

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. If only it were that simple. The amount of patience required is dependent on the level of inbound adoption within any given industry.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

APRIL 3, 2013

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Webbiquity

JUNE 18, 2019

Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark. 3) Every time your email’s clickthrough rate is higher than your benchmark. Email marketing is hard.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead, place a call-to-action button or a link to a landing page with a form in the body of your email. In other words, there's a good change they'll mark you as spam. Plus, let's be honest.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. They are used to persuade customers to engage with the company. That's why email is such an important channel.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. From the text on your page to the backlinks you have from other websites, there are numerous facets to SEO. Content Marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Marketers “sent” emails in 1995. They were fresh and manually made-to-order.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Your leads need to opt in, plain and simple. Think about the folks who are landing on your website for the very first time.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 3, 2014

And in order to do that, you need those visitors to raise their hands and opt in. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. creating a new landing page with a distinct URL for each and every one of your gated ebooks, webinars, etc.) Au contraire!

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Plus, those people just opted in to get even more email delivered to their already cluttered inboxes. Email & Social Media Integration. The best news?

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Hubspot

APRIL 21, 2015

And you've got make sure that open and clickthrough rates don’t dip. Suddenly you're "volunteered" to do it. Oh, and the first one needs to go out tomorrow. That sound good? Download our free guide to creating email newsletters here for even more e-newsletter tips. ). I’ve been in that situation before, and I was terrified. What’s in them?

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. 95% of search traffic goes to the first page of the search results. Rockcontent ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

AUGUST 20, 2013

Oh, and make sure that open and clickthrough rates don’t dip. For example, if HubSpot were to send out a newsletter, we could do one solely on social media for business. And then suddenly it’s you that’s been chosen to do it. That sound good? I’ve been in that situation before, and I was worried. What’s in them? What next?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

JULY 21, 2014

Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in. 3) Every time your email''s clickthrough rate is higher than your benchmark. 3) Every time your email''s clickthrough rate is higher than your benchmark. source: [link]. source: [link]. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 28, 2016

No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. I was applying for a marketing position at a technology company. (No, Let's just say it'd been a while since I brushed up on my statistics.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Hubspot

FEBRUARY 11, 2013

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 8) Automatically Direct Message (DM) every new follower you get with a link to your pricing page.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28