Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Ex: Lead generation, clickthroughs, event sign-ups.

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

MARCH 30, 2016

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Not only is that a really bad experience for our subscribers, but it's also not good news for the health of our email deliverability. Thanks for giving me some breathing room. And yes, I can use it.".

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

JUNE 2, 2014

We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. A recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. For most companies, this mean your sender name includes your company name.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends. Is this the best idea? 24) Longer vs.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

MAY 6, 2014

Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Get the Right Data.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. "Nothing will kill your deliverability like a stale email list. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. 8) Stale Email Lists.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MARCH 22, 2013

This addresses a pain point we're all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. From there, you can order your names by the random number and select a grouping of leads.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Better list health and deliverability. Improve clickthrough rate. Clickthrough & Open Rate. clickthrough rates, respectively.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

NOVEMBER 29, 2012

Bonus: If you're running PPC campaigns for someone who doesn’t understand the importance of good campaign structure, this template will also act as a deliverable that will enlighten your boss or clients. Alright, got your template handy? let's get started! Tips for Using This Template. This is how A/B (and C and D) testing works.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

JANUARY 4, 2013

Otherwise, email marketers run the risk of an increased unsubscribe rate, or worse, an increased spam complaint rate that causes their deliverability of future emails to suffer. Ask any HubSpot marketer: Music services like Pandora and Spotify have helped us get through quite a few long days of content creation. 4) Email Filters.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

OCTOBER 25, 2012

In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. The verdict? Again, this will lead to a decrease in open rate.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. Whether you’re sending out 1,000,000 letters or a one-time customer communication to two existing clients, conveying that the communication is tailored to your audience can go a long way, both in terms of customer sentiment and metrics like clickthrough rates.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple. 2) Nurture your leads with workflows.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Optinmonster

NOVEMBER 22, 2023

And if enough subscribers report you, it could also hurt your email deliverability. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Not only are all caps the equivalent of shouting online, but overusing them screams spammy email marketing. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Here’s an example of a recent lead nurturing email we've sent from HubSpot. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. You'll want to avoid the spam folder because: It hurts your deliverability rates across the board. Establish Your Goals. GDPR Compliance.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. It''ll cover everything from building and growing your email list to how to improve your deliverability and segment your marketing emails.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. Remember, marketers: Haste makes waste! Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. We figured it had to do with the concept of deliverability.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Ready to start this whole inbound thing? Let''s do it.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered. expert answers? Luckily, you can.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

SEPTEMBER 23, 2013

Include their first names (it could increase clickthrough rates ), or even add something about their specific location. A clear, easily-understandable subject line is vital for generating email clickthroughs. Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

You have to set up things for deliverability, configure the right authentication ( SPF, DKIM, TLS, DMARC) , monitor performance, avoid spam traps, keep your lists clean, and optimize your email templates.” Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65