Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. HubSpot customers, you can check out your landing page analytics right from your landing page dashboard. Look at call-to-action clickthrough rate (CTA CTR). Look at how that number is changing month-over-month.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. Branded keywords tend to have really high clickthrough and conversion rates, so they bring up the average for your whole account.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. That might be when your community manager works, but that doesn't mean it correlates to when people are using social media. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Latest papers.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Levels of new and repeat visitors alike correlate strongly with how up to date your content is and how often it changes. Latest papers.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

APRIL 3, 2013

I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity. we just turned a negative into a positive. 3) Craft Negative Titles and Headlines. Consider these titles that showed up while scanning CNN's homepage today: What you get wrong about BBQ. cities for allergies.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hubspot

OCTOBER 25, 2012

There's simply a greater correlation between people who get into inboxes that are CAN-SPAM compliant because, well, spammers don't get into inboxes as often as legit email marketers, and spammers aren't CAN-SPAM compliant. 6) If You Abide by CAN-SPAM Laws, You're Gravy. If you abide by CAN-SPAM laws, it means you're legally compliant.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. 5) Product Marketing Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

SEPTEMBER 26, 2014

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. Do certain times of the day and days of the week correlate with better traffic results? HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. 3) Content Balance.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

DECEMBER 11, 2013

Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. What it found, Moz''s Cyrus Shepard explains , was this: "After Page Authority , a URL''s number of Google +1s is more highly correlated with search rankings than any other factor.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. However, by using a service like bitly or HubSpot, you can shorten your link and then paste that URL into the body of your update so the shortened link will contain the tracking token. Facebook Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Madison Logic

FEBRUARY 25, 2022

In fact, according to a Hubspot survey of over 5,000 organizations, LinkedIn was 277% more effective at visitor-to-lead conversion than both Facebook and Twitter. Madison Logic recently partnered with a Fortune 50 IT client to help them better understand the direct correlation between the value of LinkedIn and full-funnel demand generation.

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

Hubspot

NOVEMBER 9, 2012

When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too.

Twitter 28

Twitter Clickthrough Correlation Click Rate 28

Marketing Insider Group

JULY 21, 2015

Clicks on banner ads have the lowest correlation with conversion. million people and resulted in 416,000 clickthroughs at an >8% CTR. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Forrester ). Mobile devices account for just 3 percent of advertising spending.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

LEADership

MAY 22, 2015

This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Attracting traffic and earning clickthroughs is one of the key functions of a headline. That’s why it’s important to craft interesting headlines every time.

Clickthrough 40

Clickthrough CTR Marketing & Strategy Correlation 40

Hubspot

JULY 27, 2015

HTML emails reduce clickthrough rates. HTML emails, we looked at the effect on the click rate (clicks/delivered) which is influenced by open rates, and clickthrough rates (clicks/opens) which isolate clicks from the variable of opens. To see if the clickthrough rate (clicks/opened) were affected, we looked to our A/B tests once again.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

MAY 8, 2015

With more visitors come more leads and more sales opportunities -- a trend confirmed by the Demand Gen Benchmarks Report , which found a correlation between companies exceeding their revenue goals and generating a higher number of monthly website visitors, leads, and sales opportunities. Tweet This Stat ).

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28