Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Action (CPA). for display ads.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. Quality Score lowers your CPA, too. I just want to know the top one or two levers I can pull to make a difference!".

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107