Biznology

OCTOBER 1, 2012

If you can tie marketing all the way through to a sale, that’s great, but even metrics based on impressions or clickthrough rates are better than nothing. The major way to silence debate is with the voice of the customer. Use them to make decisions. Agile development isn’t magic–it’s hard work–but it pays off.

Planning 80

Planning Work Management Clickthrough Marketing Management 80

Biznology

SEPTEMBER 13, 2012

Don’t discount the importance of tracking how your consumption and sharing are changing over time, but have in mind that those measures are most relevant in relation to how they affect your business goals: this month’s email newsletter clickthrough rate was double our norm. Did sales double that week?

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

MARCH 1, 2012

Google might be judging some of these factors on clickthrough of search results and on conversions. Some searches emphasize the freshness of the information, others might include more personalization, yet others might emphasize information over commerce–or vice versa.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

AUGUST 11, 2016

So it doesn’t matter how many clickthroughs are becoming leads if they are not moving forward. It seems like there is misalignment here, as Clay does not mention how many of the prospects who clicked through became paying customers, or how this paid media opportunity is driving real business growth.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JUNE 11, 2012

Data on email clickthrough and open rates, on website traffic and bounce rates, and on responses to any other measurable form of marketing communications (like direct mail) yield great insight into audience behavior. Interviews are time intensive, but worth the investment because of the real-world nature of the data you’re getting.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Biznology

FEBRUARY 16, 2017

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.) McKinsey says that email is 40 times more effective for customer acquisition than Facebook.). Like this post?

Email Marketing 167

Email Marketing Clickthrough CAN-SPAM Ad Building 167

Biznology

MAY 7, 2018

This campaign generated more than triple the clickthrough of industry standard benchmarks. The videos debuted, along with the research report text and related content, in a campaign on the TechTarget “Search Storage” and “Search Converged Infrastructure” websites. One differentiator per video.

Differentiation 155

Differentiation Video Marketing Clickthrough Gartner 155

Biznology

NOVEMBER 15, 2018

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. Contact a salesperson? What do you want them to do? Don’t make your customers guess.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Biznology

AUGUST 8, 2018

Terms like impressions, clickthrough rate (CTR), sessions, bounce rate, average revenue per user (ARPU), conversion rate, exit rate, statistical significance of A/B tests, and the rest may seem foreign to you, but they’re just additional insights around your customer designed to help your marketing work more effectively and efficiently.

Planning 123

Planning Psychographics Demographics Clickthrough 123

Biznology

JUNE 3, 2019

It’s well-known that video links in email and social media increase opens and clickthroughs. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership. But there’s so much video out there!

Video Marketing 116

Video Marketing Clickthrough Landing Pages Email Campaigns 116

Biznology

DECEMBER 24, 2014

After all, we’ve got website visits, customer actions, clickthroughs, signups, unsubscribes, and so much more to track. Here’s how you can use the data you already have to do more with your marketing. Know What to Pay Attention To. It’s easy to get overwhelmed with customer data. How can we actually make heads or tails of any of it?

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

MAY 9, 2012

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. On the opposite side of the spectrum, there’s those who simply give me broad categories (Millennials) or, my personal favorite, “everyone.”.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

AUGUST 2, 2010

As a result, you tell the advertiser they got a clickthrough. I bet if you could see exactly where most people supposedly clicked through on those new age interstitial ads—it would be right around the "close" button. They wanted to close but they just had bad aim. Here's the kicker, though. Because it's not the magazine.

Clickthrough 80

Clickthrough Content Internet Marketing Advertising Mediums 80