PureB2B

MAY 30, 2022

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. With over 293 million emails sent and received every day , your email marketing copy needs to stellar if you want to stand out. Henneke Duistermaat, founder of Enchanting Marketing.

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Copywriting Practices Best Practices Template 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

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Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

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Email Marketing Practices B2B Marketing CTR 65

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices.

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Newsletter Email Marketing Practices Best Practices 64

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Balance Text and Images Wisely Although visuals enhance email open rates by almost 10% , an email composed of only images is usually an instant red flag for spam. It seems like it passed the spam check.

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Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Adobe Experience Cloud Blog

OCTOBER 12, 2017

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. of all cart abandonment emails are opened, 11.6%

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Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

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Email Marketing Optimization Campaigns Tips 183

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

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Buyer Intent Intent Work Management Marketing Management 352

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

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Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything. Create a sense of urgency.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. When your emails are inaccurately marked as spam, it could be because you have low engagement rates.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

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Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. In this article, we’ll delve into email marketing segmentation strategies, how to segment email lists, and best practices to follow.

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SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

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Top of Funnel Cost Intent Signal Response Rate 52

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email.

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Click Rate Privacy Protection Paid Search Agency Open Rate 122

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Your subject line is the first thing your subscriber will see when they open their inbox. Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. According to Convince and Convert , 35% of email users open emails based on the subject line alone. Email subject line best practices.

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Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

ConvertKit

MAY 14, 2019

While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Your subject line is the first thing your subscriber will see when they open their inbox. Subject line. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

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Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Vision6

JUNE 4, 2023

Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples. What is an email marketing strategy? This can significantly increase conversion rates and overall engagement.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Part 2: How to Write Compelling Subject Lines.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. BtoBMagazine Click To Tweet. Here’s how I approach writing new marketing emails: Write a rough draft.

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Copywriting Conversion Top of Funnel Urgency Marketing 111

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Will you get that all-important click?

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Adobe Experience Cloud Blog

JULY 1, 2016

Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. If that doorway isn’t enticing, no one will go on to click your emails, let alone buy your products. Numbers can also be used to create a sense of urgency or emphasize a discount. No really, you’re a sleep talker.

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Thought Leadership Open Rate Marketo Urgency Marketing 92

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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SMS Advertising Mediums Work Management Marketing Management 181

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Grow your message reach.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. They are a summary of the email’s contents intended to entice the recipient to open it.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. Practice makes perfect, especially when you create your first sales email template. Write an engaging email opening.

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Template Top of Funnel Copywriting Open Rate 70

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Email open rates. Offer strategies.

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Work Management Email Marketing Marketing Management Campaigns 48