The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign. Opens/Open Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Webbiquity

OCTOBER 29, 2019

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. .” But the magic of automation is what happens next.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

The ABM Agency

MAY 16, 2023

Email campaigns: Create personalized email campaigns that address specific pain points or interests of your target audience, using insights gathered from the relationship health assessment scoring model. Email open rates: Measure how many recipients opened emails sent as part of your ABM campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

DealSignal

MAY 8, 2023

Table of Contents [Open] [Close] It’s go time. This can include targeted emails, social media ads, personalized content, and other tactics that are designed to resonate with your target personas. Use personalization and automation: Use personalization tools and automation software to customize your emails for each recipient.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

New North

MAY 8, 2023

, and irresistible calls to action Produce engaging downloadable content in exchange for a potential buyer’s email address (for example: can we interest you in our B2B Lead Generation Playbook ? Establish an effective cadence: don’t be that clothing retailer that sends multiple emails every day.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

The ABM Agency

FEBRUARY 19, 2023

By segmenting your audience into groups based on these criteria, you can ensure that everyone receives messages tailored specifically for them; this increases engagement rates significantly over generic mass messaging approaches. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA).

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

By segmenting your audience into groups based on these criteria, you can ensure that everyone receives messages tailored specifically for them; this increases engagement rates significantly over generic mass messaging approaches. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA).

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. CTR can be as high as 20% of openers (7% of total recipients) for exceptionally well-performing ads.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Litmus

JULY 24, 2020

Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.? ?Head The next step is looking at your competitors.

Work Management 73

Work Management Marketing Management B2B Thought Leadership Top of Funnel 73

Litmus

MAY 18, 2020

Like so much in email marketing, it all depends…. For us, we look at things like: Click-to-open rate. Where email content is driving people. Jason: I hate saying it but—once again—it all depends on the type of email, what the team needs to see, and the business itself. Overall goal of the email campaign.

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. Virtual Event Marketing Timeline – Event week and Intra-Event communications such as: – ‘On the Day’ email reminders.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. How can we improve open rate in E-mail marketing? We send out 2 emails every month with offers. However email open rate is still an issue.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Sending one generic email to everyone doesn’t work. Go Viral - Encourage sharing in your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Trade Press Services

APRIL 8, 2024

after a prospect or client clicks into your email. An Email That’s Too Long or Has Too Many Attachments The average person receives over 120 business-related emails per day. Overlooking A/B Testing Testing goes hand in hand with timing, length, and other email variables that can impact open rates and engagement.

Email Marketing 89

Email Marketing Work Management Marketing Management Planning 89

Only B2B

JANUARY 25, 2023

Using this data, you may execute campaigns to develop those leads until they are prepared to make a purchase. Email marketing initiatives are among the most effective methods to do this. Your lead nurturing efforts may suffer if you run a single nurturing campaign for all prospects.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Sage Marketing

APRIL 11, 2023

With HubSpot, we were able to create multiple email sequences according to a lead’s action – such as whether a lead downloaded an eBook, or scheduled a demo, or attended a webinar. For each event, we managed to create personal and tailored emails and increased our open/click rates. It was excellent.

Hubspot 52

Hubspot Work Management Marketing Management Marketing Automation Services 52

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Email marketing platforms track click-through rates, open rates, and other engagement metrics. Community engagement.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Sage Marketing

OCTOBER 18, 2023

Common KPIs for early-stage startups often include customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, social media engagement, and organic search traffic. Monitor key metrics like website traffic, conversion rates, and customer acquisition costs.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Valasys

AUGUST 20, 2019

According to a report by Yes Lifecycle Marketing, Emails with personalized subject lines have 50% higher open rates. Personalized emails are characterized by the following features: They stand-out within the inboxes of prospects & the audiences as a highly relevant tailor-made piece of information.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Albacross

APRIL 24, 2019

The quality of your landing page will largely decide the success of your lead generation campaigns, so you need to take as much time as necessary to develop and tweak it to maximize your conversion rate. One way to maximize each dollar that you spend on attracting new leads is to use retargeting campaigns. Conversion Rate.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Outgrow

FEBRUARY 5, 2021

There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Hinge Marketing

JUNE 8, 2016

For example, if you’re a federal government contractor you are less interested in email open rates than a firm working within the commercial space. That is because the government enforces strict email filters. An open rate would not give you a realistic understanding of your visibility. Email open rate.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

Delivra

APRIL 9, 2021

About 57% rated their company’s efforts in the immature range—from “First Steps” to “Adolescent.”. No matter how you rate your own marketing performance, there’s always room to step it up. Click here for a demo. Click here for a demo. The value of these types of triggered email campaigns should never be underestimated.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Top of Funnel Automation 59

Delivra

NOVEMBER 27, 2018

About 57% rated their company’s efforts in the immature range—from “First Steps” to “Adolescent.”. No matter how you rate your own marketing performance, there’s always room to step it up. Click here for a demo. Click here for a demo. The value of these types of triggered email campaigns should never be underestimated.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Automation Conversion 73

Optinmonster

FEBRUARY 10, 2020

They Segmented Their Email Campaigns by Location: Email campaigns are one of the cornerstones of content marketing. But when it comes to inbound marketing, email campaigns take it a step further. Uber personalizes and segments its emails based on location. Click-through rates.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). billion by 2019.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Delivra

NOVEMBER 27, 2018

About 57% rated their company’s efforts in the immature range—from “First Steps” to “Adolescent.”. No matter how you rate your own marketing performance, there’s always room to step it up. Click here for a demo. Click here for a demo. The value of these types of triggered email campaigns should never be underestimated.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Conversion 49

Valasys

JANUARY 20, 2023

From your awareness campaign, track the user activity. Map metrics like which ads were clicked upon, which landing pages were visited, what actions they took on the website, etc. Also, follow up with your website subscribers with engaging newsletters and email campaigns , personalizing these to suit their needs.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

AUGUST 19, 2019

At its core, his campaign: Compared and contrasted the ROI of Facebook ads vs. Google ads. Quantified the typical average results via clickthrough rates, conversion rates, and costs. You'll find yourself in an entirely new normal when it comes to metrics like email open rate, blog traffic, and landing page conversion rate.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing? As a business, you simply can’t ignore or neglect email.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Litmus

JUNE 23, 2021

If you want to increase open rates, the subject line is the most common place to start. For example, Emerson A/B tested two subject lines for a free trial email with a white paper: Control: Free Trial & Installation: Capture Energy Savings with Automated Steam Trap Monitoring. Subject line. Preview text.

Open Rate 71

Open Rate Click Rate Paper Segmentation 71

Optinmonster

APRIL 11, 2023

As a bonus, we will also share best practices for writing email copy for eCommerce sites. eCommerce Email Examples There are several excellent reasons why you should reach out to clients. Welcome Emails Welcome emails have the highest open rate of any emails you send to subscribers.

eCommerce 85

eCommerce Examples Urgency Marketing Paid Search Agency 85

Single Grain

JANUARY 15, 2020

Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing. Some examples of content types are: Infographics : Infographics generate 94% more clicks and 30x more leads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132